Email marketing must-haves: Quick tips for lasting success

Email is a powerful marketing tool – it works! With an average ROI of £38 for every £1 you spend, email delivers results you can measure.

Dave Charest shares his proven quick tips to get the best possible success from your email marketing:

• Plan and drive action: Learn a five-step framework, from mapping out a successful annual plan to creating promotional email series (Announcement, Reminder, Last Chance) that drive immediate purchases.

• Design for today's audience: Make sure your emails are engaging by mastering the seven essential elements of email design and writing compelling copy that clearly answers the "who, why and what" for your readers.

• Grow your list and measure impact: Discover the three main reasons people subscribe and move beyond simple open and click rates to measure the real business impact – looking at conversion rates, total sales and overall ROI (return on investment).

About Constant Contact

Constant Contact offers email and digital marketing tools that make it easy for your small business or nonprofit to get the attention and revenue it deserves.

Constant Contact has joined Lunch and Learn to share its extensive marketing expertise.

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