You know that change is required in your business, but how do you go about it and bring people on the journey with you? These eight steps will help!

Eight steps to transform your organisation

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Before you embark on any significant shift in your business, take stock of what’s going on personally and professionally. If you’re not satisfied or engaged with your business, engaging your customers and employees just isn’t going to happen.

But once you’ve decided change is necessary, then these steps by 

 will increase the probability of success.

Its likely support for change will increase if individuals are aware of existing problems and can identify possible solutions. Encouraging this environment will be important. Generating conversations about what is happening and what direction the business could go in will help to achieve this.

transform your organisation

Once you’ve decided change is necessary, these steps by John Kotter will increase the probability of success.

Hello, I’m a digital marketing agency founder and communications consultant in Cambridge.
After a decade in broadcast media producing radio and digital content with the BBC, ITV and Magic FM, and as a homepage editor for Yahoo and AOL, in 2008 I founded Sookio.
I built and scaled the agency through intense periods of change – pandemic, fire, recession, four premises, shift to hybrid working – and oversaw the delivery of targeted marketing campaigns for clients in education, science/tech, B2B and the public sector, reaching millions of people and increasing footfall, applicants, and revenue.
In 2024 I pivoted the business to go from agency to consultancy, enabling me to draw on my wealth of experience in marketing, leadership and business operations and offer a more streamlined set of services:
<ul>
<li>Audits and recommendations</li>
<li>Strategy and support</li>
<li>Consultancy</li>
<li>Training: Social media, writing for marketing, building visibility</li>
</ul>
It&apos;s communications from the inside out. I’m someone who lives and breathes marketing and has closely followed digital trends since the earliest days of social media, but knows how to get the foundations right too – the tools, the processes, the best ways to nurture client relationships and motivate your team. I love working with clients to share this knowledge and solve problems together that lead to a happier, more productive, and more profitable business.
Values (see more on my <a href=&apos;https://www.sookio.com/about&apos; target=&apos;_self&apos;>About page</a>)
1. Innovation for the betterment of society
2. Empowering others through knowledge, skills and opportunities
3. Best practice in communication
Handy to know (<a href=&apos;https://www.sookio.com/sookio-team/sue-keogh&apos; target=&apos;_self&apos;>see my full bio</a>)
<ul>
<li>Fellow of the Chartered Institute of Marketing, and RSA</li>
<li>National Business Women’s Awards judge</li>
<li>Host Skillshare courses taken by 10k+ people</li>
<li>Founder of work experience initiatives which have helped 150+ young people kickstart their career in marketing</li>
<li>Host of Communication Untangled podcast and regular speaker on marketing, digital, communications</li>
<li>Winner of multiple awards for myself and the business including Service Excellence, Business Person of the Year, Community, Website</li>
</ul>

Communications Consultant

Building visibility workshop

Sue Keogh demonstrates how visibility builds your reputation, raises your profile and leads to more opportunities.

Susana is a SME business consultant for SME. She helps business owners who want to GROW &amp; FUTURE PROOF their business to achieve their growth goals by providing them with the structure, the knowledge and the tools

Susana is senior business management and marketing professional with over 25 years hands-on experience in developing and implementing growth strategies in pharma, technology, distribution and packaging industries.

She has held strategic positions in brand management, product development, international marketing and business development at Global Corporations for EMEA markets. Susana and her family moved from The UK to Ireland in December 2020 and setup her own business, <a href=&apos;https://www.bbcs.ie/?&apos; target=&apos;_self&apos;>Beacon Business Commercial Services,</a> during the second year of the pandemic (April 2021). Susana is passionate about providing individuals with tools to help them to be the best version of themselves and this is her drive during her corporate career as well as in her own business.

She is an adventurer, risk taker and loves collaborating with other likeminded professionals. When not working, Susana loves running, reading and travelling.

She is originally from Chile, has lived in Europe for the last 22 years, in Spain, The Netherland and The UK.

Director

Irish Business Owners Network

We support Irish Businesses, so this is a place for Irish Business Owners to network, engage, discuss business problems, solutions, and business development ideas. 

Please introduce you and your business and how you would like to contribute to the group or any challenge we can help you.

We encourage you to build relationships with other members and support our local economy.

I’m a business strategist, coach, and founder of Market &amp; Me. I help business owners ditch the guesswork, take control, and grow with clarity - without working 24/7 or second-guessing every decision.
With 20+ years in retail, hospitality, and leisure, I’ve worked with startups, independents, and SMEs, leading on operations, marketing, and performance strategy. I’ve also helped shape some of London’s biggest commercial spaces - including Westfield Shopping Centres and TfL’s 2,500-property estate - so I know what makes a business work from both sides.
I’ve been where you are. I’ve seen what works (and what’s a complete waste of time). Now, I help founders cut through the noise, take smarter action, and actually enjoy running their business again.
<h3>How I Can Help</h3>
?? Get clear on what actually moves the needle – No more wasted time on things that don’t work. ?? Make more sales, without feeling pushy - Because good business isn’t about hard selling, it’s about connection. ?? Stand out in a crowded market - Nail your messaging, marketing, and brand positioning. ?? Scale without losing yourself in the process - Smart, strategic growth that works for you. ?? Take action with confidence - No more “should I/shouldn’t I?” spirals. You’ll know exactly what to do next.
No jargon. No “one-size-fits-all” BS. Just practical, real-world strategies to help you make big moves in your business - on your terms.

Small Business Coach and Retail Specialist

Coaching and mentorship for start-ups

Launch your business with clarity, confidence and support so you can build strong foundations.
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</ul>

As a senior HR professional and Chartered Fellow (FCIPD), I bring extensive experience across different industries and companies such as Amazon, DHL, EasyJet, as well as the public, private, and charity sectors and small organisations. As the founder of HRDOT, I help businesses align people strategies with growth, hire effectively, and optimise teams. With expertise in HR strategy, compliance, recruitment, and AI tools, I provide tailored insights to improve retention, compliance, and workplace.

Eight steps to transform your organisation

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