Communication Untangled: Untangling brand
Posted: Wed 15th Jan 2025
Designer Harry Pearce from Pentagram tells us about the visual identities he’s developed for V&A South Kensington, Liberty and Moth drinks.
He also discusses why brand guidelines are critical in keeping everything beautifully consistent across print, packaging and digital formats.
We also take a look at NASA and how its Graphic Standards Manual shows the brand's evolution from a meatball…to a worm.
About Harry Pearce
Having studied at Canterbury College of Art, Harry co-founded and ran Lippa Pearce Design before becoming a Pentagram Partner in 2006. He has devised identities, installations, posters, packaging and books for Liberty, Thames & Hudson, Guggenheim, Royal Academy of Arts, Phaidon Press, Pink Floyd, Shakespeare’s Globe, PEN International, and the UN. Since 1993 he has been an active member of the advisory board for WITNESS.
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