Building strong foundations for growing your e-commerce

Many e-commerce business owners focus on growth tactics like paid ads, influencer campaigns and viral social content.

But without the right foundations in place, they often struggle to convert traffic, retain customers and scale efficiently.

In this Tech Hub webinar, e-commerce expert Aggie Meroni explores the essential building blocks every e-commerce business should put in place from the start.

She explains how a well-structured online store, email marketing system and optimised social presence create the infrastructure that supports sustainable growth.

Topics covered in this session

• The e-commerce foundations that support long-term growth

• Why owning your own store matters and how it compares to selling on Etsy or Amazon

• Which e-commerce platforms work best for growth and which ones cause problems later

• Email marketing basics using tools like Klaviyo or Shopify Mail

• Optimising your social profiles to build trust and support sales

• Why strong foundations make paid advertising and scaling easier later

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