This is the second session in a week-long series of free webinars from Enterprise Nation and Canva, created to help small business founders sharpen their marketing and build stronger brands.
Part 1: From idea to clarity: Define what your business stands for
Today, you don't need an expensive branding agency or a full-time design team to build a brand that gets attention.
In this session, Sydney Sam breaks down the essential visual assets every founder needs, from high-impact imagery to social templates that stop people scrolling.
You'll learn how to use Canva to turn your brand positioning into a polished, consistent visual identity.
From smart templates to a refined brand kit – including your logo, colours, fonts and imagery – you'll discover how to create content that looks premium, without the premium price tag.
By the end, you'll be designing "thumb-stopping" content that feels aligned, professional and true to your brand.
Topics covered in this session
How to translate your brand positioning into professional visual assets
Where to start creating polished content in Canva using smart templates and a cohesive brand kit
Practical Canva hacks to achieve a premium aesthetic without the agency price tag
About the speaker
Sydney is a global brand strategist, an entrepreneur and a venture-building advisor with 15 years of experience helping founders across Africa, the UK and the US turn early ideas into revenue engines, iconic brands and resilient teams.