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Every business has a story worth telling, but knowing how to present it to journalists, podcasts and publications is challenging.
In this AMA (Ask Me Anything), members had the opportunity to ask Enterprise Nation's head of media, Lizzie Slee, their most pressing questions about PR, press coverage and how to become newsworthy.
How do I get journalists interested in my business?
What makes a story newsworthy?
Do I need a PR agency, or can I do my own PR?
Lizzie leads media relations at Enterprise Nation, helping secure national, regional and industry press coverage that champions the UK's small business community.
With extensive experience working with journalists, developing newsworthy stories and supporting entrepreneurs to share their expertise, Lizzie understands what makes the media take notice – and what doesn't.
From crafting compelling pitches to building relationships with journalists and making the most of media opportunities, Lizzie has helped countless businesses increase their visibility and credibility through PR.
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Lightly edited for clarity.
Bethany Galloway: Hello everyone, and welcome to today’s Ask Me Anything event. My name is Beth, and I’ll be your host today.
For those of you attending an event with us for the first time, Enterprise Nation is a vibrant community platform for start-ups and small businesses. Today, we’re talking all things PR: how to get your business noticed, build credibility and make the most of media opportunities.
I’m delighted to be joined by Elizabeth Slee, Enterprise Nation’s head of media, who’ll be sharing her expertise and answering your questions. We’ve already had some great questions submitted in advance, so we’ll start with those.
If you have any questions for Elizabeth throughout the session, please do pop them in the chat or in the Q&A box, and we’ll do our best to answer as many as we can. So welcome, Elizabeth. Would you like to start with a bit of an introduction?
Elizabeth: Thank you, Bethany. It’s quite a while since I’ve done one of these. I used to do these little chats all the time, and I haven’t done one for a while, so I’m really excited to do them – if a bit rusty.
My background is journalism, and I’ve been working with Enterprise Nation since 2014. Before that, I worked with the national enterprise campaign StartUp Britain, so I’ve spent quite a lot of time working in the small business press scenario.
The way I like to position it is that the big guys can’t have it all their own way – let’s give the small guys a go. And because my background is journalism, I’d say that you have to have a story to get covered in the press.
You certainly do if you want to be in small business media, for example, and get into something like The Times or one of the national newspapers. But I do think that being newsworthy is a really important element of any business.
Say I were starting a business now and wanted to get some really decent coverage that’s not too difficult to get. If I set up a PR agency, which I think is quite a boring thing to do, I would never expect to get coverage for starting a PR agency – not terribly easily, anyway.
But if I were starting a PR agency and said, “Right. I’m only going to help and support female founders,” for example, then that gives me a really good opportunity to talk about starting a business. Journalists would want to know why I’m only representing female founders.
They might say, “Why are you doing that?” And I would say, “Because female founders need more support. We’re used to reading about male founders,” blah blah blah.
I’m pulling that out of the air, and that’s not necessarily something I want to do. But there are lots of case studies that I’ve covered over time that have just been naturally newsworthy, and I guess that means you’ve got something to say. It just makes it easier for you in the longer term to be able to get coverage.
One of the stories that I covered quite recently at Enterprise Nation was a young man who was 21, Archie Shepherd. He started a business in quite a niche sector for a young person, and he’s only 21, but he’s already employing a number of probably middle-aged people like me.
That’s a really interesting story. How did he get there? You have to be prepared to talk about that.
I also spoke to a chap who had started a toddler food business, and he’s ex-army. When he was in the army, they got those rations which are dehydrated food, and he’s come up with a way to create dehydrated food sachets for toddlers that retain more nutrients.
Another thing that I’ve noticed – I haven’t covered it, but I follow this guy on Instagram because he’s all over Instagram – is a business called Ben’s Flawless Cleaning. In order to get a bit of coverage and do a good deed, he does a good deed every month.
He goes to the houses of people he sees who need support. He has a deep cleaning service, and he’ll do it for free, or he’ll bring in other suppliers – all his mates who are local business founders.
He recently did a thing with an older man who was living on his own in a terrible house. He brought in loads of people to do things for free and, over two months, completely transformed this man’s house.
That has definitely picked up national coverage, and he gets 60,000 likes every day on Instagram. So that’s what I mean by being topical.
Ben’s Flawless Cleaning in itself is not a newsworthy thing, but what he does and how he does it is newsworthy. Anyway, let’s get on to the questions.
Bethany: That’s great – I’ll have to check that Instagram out. So let’s kick off with our first question.
We’ve had some questions in from Ali. For a bit of context, Ali is the founder of Drinks Kitchen, which is a non-alcoholic botanical drinks brand.
Ali’s first question is about the seasonal product roundups that you see in newspapers and magazines throughout the year, such as best summer drinks or Christmas party season. She’s curious about how brands actually end up in these roundups.
Are journalists choosing products purely on merit, or do the brands that pay for advertising space tend to get picked? Ali’s brand is growing and has a lot of Great Taste awards, yet it’s never been featured in the press. So how can Ali get these drinks into these seasonal features?
Elizabeth: That’s really interesting. I think product press is a really specific thing.
For example, Rosie Davies-Smith comes and talks at our StartUp Show every year. She runs PR Dispatch, which is basically a plug-and-go PR resource – very affordable and designed for very small businesses.
Because they’ve got the relationships, they do a little dump of products that are relevant to the press who are writing about those things. And you can do that yourself.
But it would probably involve a very long session of reading all the relevant magazines – buying them, taking them home and going through them. Basically, you look at features that you can see your brand in, work out who does them and then think about sending them some information about your brand.
But what I would say with product press and getting into those specific editorials is that you need excellent photography. It has to be really good photography.
It’s easy for journalists using AI now to just blank out the background anyway, and that used to be much more of a thing. But you do need to have really excellent photography, and I wouldn’t say that mucking about with it using AI would be very helpful – just excellent shots.
At the moment, it’s coming up to Christmas. Depending on the magazine, if it’s a monthly, you probably should have had all of your stuff to them by July.
For things like Stylist, they’re probably done a few weeks before. So that’s the sort of thing that you need to be thinking about for that kind of coverage. So for Ali, is it wine, did you say?
Bethany: They’re non-alcoholic botanical treat drinks.
Elizabeth: That’s Women’s Health, that’s national newspapers, that’s Style magazine. I think that’s where she needs to go.
Bethany: That’s great. So it’s pick up those physical magazines, take them home, see where the fit is and really focus on that excellent photography.
Let’s take a look at Ali’s second question. Looking ahead to January, she’s planning a campaign built around events and a message that ties in closely with this time of year. How can she get maximum coverage locally and nationally to make the most of this campaign, and can she get this press attention herself?
Elizabeth: Yes, I think so. January is obviously a great time for a reset – everyone’s doing Dry January. I know that because my birthday’s in January, and it’s always really annoying.
It’s my wedding anniversary and my husband’s birthday as well, and everyone else is like, “No, no, no.” But I think it’s a great time to do that.
If you want to do a campaign, though, I think you probably need to have some proper research behind it. You need to understand how many people give up booze and the impact it has, and have some research that’s identifiably your own.
It just gives journalists a hook. Journalists are looking for something like a campaign, and it’s very different to product PR, which is a picture, a price, potentially a link to buy it and a small description.
Campaign PR is more about what you are setting out to do. Give me some case studies of people who’ve done this, some research about why it’s important and how many people are likely to be impacted by it. That would be my big recommendation for that.
Bethany: Great. I can imagine January is a very good time for a non-alcoholic treat drinks brand. So Ali, if you’re on the call, I hope that answers your questions.
Let’s move on to some questions submitted by Helen Anderson. For context, Helen is the founder of London Swim Week, which has already had some media coverage, and she’s now looking ahead to growing the 2027 edition.
Her three questions are around turning press attention into lasting profile and real commercial results, and how independent swimwear brands can stand out against bigger names.
How would you position an independent fashion platform to move beyond event coverage and attract sustained attention from national press, trade media and, most importantly, retail buyers? What specific story angles or proof points would make editors and buyers take notice?
Elizabeth: It’s a very difficult one, because events are a really tricky thing to get coverage on – I know that myself. And I think PR is a big element of attracting buyers.
One of the things that you need to decide is what you actually want your PR for. Is it for more customers, is it for people who want to invest, or is it for people you want to attract, like buyers?
With buyers, I think all press would attract buyers. I’m talking about consumer press – general news and features in the Mail or The Times would work.
In terms of getting sponsors and commercial partners, I think that’s what you need to do. You need to be in The Times or the Mail, or you need to demonstrate that you are newsworthy again, which is one of the things that helps you to get those sponsors and buyers.
In terms of an emerging fashion platform, what is the story? I think the story could be about you, the founder, Helen.
Why did you set this up, what’s your background, and how did you set it up? I’m assuming here that you’ve found a gap in the market for what you’re doing, so talk about that.
If you do want to have press, you need to be able to share some of the details about you. But also, unfortunately, it’s fashion, so who are the big names that you’ve worked with? Can you get some endorsement from somebody big?
I would never normally say that, because it’s unaffordable, but I feel like that’s almost something that you need to do. So can you get someone to use the platform? Kate Moss would be great, but other models are available – and get them to understand how it works.
The other thing is to write to someone at the Sunday Times Style magazine, help them to understand what your platform’s all about and give them examples. And again, have a look at Style magazine and other fashion magazines – what are they talking about?
It might be an interview with you about how you do it, but they’re probably not going to do that unless you can say, “I’ve made a million pounds out of this,” or whatever. So it’s going to be about developing that story.
Where does the brand come from, what’s it doing, how is it helping people, and who uses it? What are the big, important milestones along the way?
Journalists are not going to back you unless they know it works. The last thing a journalist is going to want to do is say, “This is excellent,” and then for you to go bust the next week.
They’re not going to bet on something that they don’t know is going to work. But how will they know that? Those are the sort of questions that you have to talk about.
And obviously, with independent swimwear brands, you need to have excellent photography that’s extremely compelling. It just depends on what the brand is.
One of the things that I have talked about over time is getting press for different things. One brand that I did cover was a fashion brand that was making feminist pants – basically, a feminist underwear brand.
I’m not saying that this is at all what London Swim Week is about, but they were deliberately unsexy. They got quite a lot of coverage for the fact that they were feminist pants – they were thick pants and quite unpleasant, but they got a lot of coverage.
So it depends on how you want to do it. Maybe you want to talk about the fact that it’s difficult for emerging fashion brands, but you’ve still got the power to do it.
Bethany: Absolutely, that’s great. Helen was also asking about competing with established names with much larger PR budgets, so that’s what you’re saying – focus on that interesting story.
Elizabeth: I think with fashion brands, again, it’s going to be product PR. It’s going to be photography to the right person at the right time when they’re covering that specific issue.
It could be that you’ve spotted a really interesting trend in the swimwear market, and you do some research about that, which gives them a news hook to talk about it. But I think mostly with fashion PR, they don’t necessarily need a lot of detail. They just want a really nice image, and they want to know that their readers can get hold of it.
That’s the other thing that small businesses have a problem with. You want to talk about how you’re a small-batch manufacturer, but if I’m a journalist and I put you in a national newspaper and then people complain that they can’t get hold of that product, that’s part of the issue you’re up against.
So you have to be able to demonstrate that you’ve got great stock and all of that. The last thing that any national newspaper journalist is going to want to do is say, “Buy this,” and then everyone says they couldn’t get hold of any of it because it’s all sold out.
Bethany: That makes sense, definitely. That’s brilliant.
We’ve had some questions in from Ryan Panchoo. Ryan, as you know, is the founder of the inclusive treats brand Borough 22, and he’s got a permanent concession in Selfridges in London and has just got a pop-up in Selfridges Birmingham. He’s also just won a Channel 4 and Lloyds Bank competition, so he’s had a great run.
Ryan would like to know what is actually newsworthy. How would you distinguish between something that feels important to us as a business and something a journalist would generally consider a story?
I can imagine that for a lot of people on this call as well, it obviously feels really important to you – it’s your brand, it’s your baby. But how do you know whether that actually translates?
Elizabeth: I’ve spoken to Ryan on a number of occasions, and he’s got a great brand. He is newsworthy because he’s inclusive, he’s vegan and his products are different to everybody else’s.
That’s something that’s already baked in for him, and for Ryan, I think it’s important that he can be that person. One part of being newsworthy is being able to talk about an important trend or comment on things that are happening in the world that the press are talking about.
That could be veganism, or it could be problems with gluten, allergies and things like that. It could be why he wants to be an inclusive brand and what that means.
Obviously, when you’re buying doughnuts, you don’t think, “I want this to be an inclusive doughnut.” But he needs to be able to talk about why he thinks it’s important for him to represent that, and the fact that people potentially want to put their money into something that is going to make a difference.
So potentially, he could talk about that in the press and make the press aware that he is happy to talk about it. He could talk about this emerging trend of people wanting to put their money towards something that is going to make a difference, as I said before.
He could maybe do some research about that, or find some research about that and put together some pictures about why people are doing it. So he already is newsworthy, but I think he needs to put himself out there to make sure that everybody knows he’s available.
He already does that with Enterprise Nation – he’s very happy to talk to us. If you ring him up and say, “What’s your view on the budget tomorrow?”, he would give us his view and be very happy to do that.
Not everybody’s like that. If I’m a journalist, I’m going to ring the people who respond, not the people who go, “Oh, I don’t know. I’m a bit busy.” I’m only going to contact the people who I know can guarantee they’ll respond quickly in a meaningful way, not say something meaningless.
Bethany: That’s great. The second question is about how far ahead you should pitch. Ryan’s got a major national TV moment coming up in January – he’s got an ad with Channel 4 that’s going to go live. When should we start approaching national press, food media, business publications and broadcasters?
Elizabeth: Interestingly, Enterprise Nation did exactly this with some brands last year. We had a Channel 4 advert, and we worked with Constant Contact, and it was brilliant.
But we had to work very closely with Channel 4 and Constant Contact in terms of how and when we could announce it, so it’s not very straightforward. I would also say that it’s quite a niche thing.
I would talk to TV press and entertainment press on that. With food media, yes, you might get something in The Grocer or the food trade press.
I don’t think it’s a national press story, unfortunately. It’s not a national food business story, but it could be a TV story.
But they would want an interview; they would want to talk about the inclusivity and everything else, and there would have to be another element to it other than just having won a TV award, which is amazing. In itself, you can use that for loads of stuff.
You can have a countdown on social media, you can show clips, and you can show elements of it. Channel 4 will be very clear about what you can and can’t share ahead of time, but I think they’re pretty good at understanding how important it is for brands to be able to share that stuff.
Bethany: Definitely. I like this question. In an age of personal branding and the importance of founder story, Ryan would like to know: “Founder story versus business story is something I’ve struggled with of late. At what point should the founder stop being the main hook, and the scale, commercial growth and category opportunity become the story?”
Elizabeth: It’s a tricky one, because I actually think that’s difficult. We still think about Mark Zuckerberg and Facebook, don’t we?
I know exactly what he means, because I guess we’re all thinking about the exit, aren’t we? I’ve literally just written about how much you need to be able to demonstrate that the business can survive without you, and that’s a very important commercial element.
I think Borough 22 could easily do that. Something around scaling could be a significant story on its own, so it would be franchising Borough 22, for example.
I did notice somebody asked who Ryan is – he runs Borough 22 Doughnuts. So I feel like if you’ve got a very clear and tangible growth story, like franchising your recipe and everything else nationally, that is a good story.
That would still mean that your business looks incredible. That’s how you incrementally change these things – by starting to talk about scale and business elements rather than yourself.
They still have to come from you, because you will be quoted in them. But it’s still demonstrating scale and commercial growth, which is what you want if you eventually want someone to invest in or buy your business.
I’m not saying that’s what Ryan wants, but potentially, I think that’s what we’re all looking at, isn’t it?
Bethany: Yes, completely. We do have some more questions in from Ryan, but for the sake of time, we’ll move on.
We’ve got a question in here from Robin, who’s talking about commercial expectations from press and PR. Robin says, “As a small business, if I’m approached directly by a radio station, a podcast or a publication to take part in an interview or a feature, what should I expect commercially?”
Elizabeth: This is quite an interesting one, because people do quite often get approached for paid-for press. They’ll say, “If you want me to cover your story, that’ll be X thousands or hundreds.”
I’ve always felt that paying for that kind of thing is not the best, but it depends on what it is. I have worked with brands where we’ve done media radio days and things like that.
The way we tend to work on that is that there will be a fee, but it will be an agency that creates packages for radio stations. It’s sold in with a news hook and the offer of an interview.
But for something like a radio station, I can’t ever imagine that anyone would charge you to go on. If you are a small brand and somebody’s asking you to go on and talk, it might be just to use your expertise, and that’s absolutely fine.
That’s what you want – you want to be the expert and position yourself as the expert, and that’s what radio, in my view, is for. If you’re paying for it, it’s a radio advert, and that’s a very different thing.
If a radio station is saying, “Come and pay for an opportunity to be on the radio,” they’re selling you an advert. That’s maybe something that you want, but I wouldn’t go for it. It depends how much it is, but I don’t think it’s worth the outlay.
Bethany: That’s fair advice, definitely. Let’s now add in a question from Yinka.
Yinka’s question is around making the most of TV appearances for your business. Is there anything that Yinka should be doing before or after the TV appearance? If she’s got one lined up, amazing.
Elizabeth: What I would say is find out who you’re speaking to. Obviously, if it’s the BBC, it won’t be a commercial opportunity, and if it’s a news programme, for example, they’re not going to be very happy if you start talking brand slop.
What they are going to be asking you to do is talk about your field and what you’re an expert in. That gives you the opportunity to say, “Look, I founded my business 10 years ago. This is my experience of the industry right now, and this is what the industry is going through.”
So be able to use your business as an example of something that they’re talking about. Or if you’ve written a book about something, what they want you to do is to share your knowledge.
Things to do ahead of something like that are to rewatch the programme a few times and see what sort of questions they ask. Then prepare yourself, or ask somebody – not necessarily someone who works in PR, but somebody who is a journalist – to help.
Somebody’s just put up a question about a food-based TV show. If you’re on Bake Off, I know that they don’t want anybody who has got commercial experience, and I imagine MasterChef is a very similar thing.
I don’t really know of any other food-based TV programmes – maybe there are. But they are still going to want your expertise, and in order to get your name-check in there, you need to be able to reference your business in the context of your experience and knowledge.
So ask a PR person or a journalist to throw a few questions at you and get prepared. But the other important thing to say is that, as a small business, you’re not a politician and you’re not going to be under scrutiny.
They’re asking you to be on because you have knowledge that they want to tap into. I wouldn’t worry about being exposed, because you haven’t done anything wrong, so there’s nothing to worry about.
That would be my advice. And also, just give it a go – what have you got to lose? Just do it.
Bethany: Exactly. You wouldn’t expect any very difficult, hard-hitting questions.
We’ve got a question in from Harsha. We know Harsha here at Enterprise Nation – she runs a sustainability and PR consultancy. Harsha would like to know if you can suggest any journalists in mainstream tier-one media who focus on entrepreneur profile stories.
Elizabeth: Did you just say Harsha works in PR? That’s interesting. When I used to do my PR workshop, I used to have quite a few people who were sent along from PR agencies just to pinch my comment.
I would say, Harsha, you know who they are. There aren’t that many national newspapers that cover entrepreneurs in the way that the Times Entrepreneurs Network does, for example, and I know that This is Money has just started an entrepreneurial focus.
Try as I might, I can’t get through to anyone who wants to talk about some of the stories that I try to talk about at The Telegraph, for example. We do get quite a few stories in places like the Express and the Sun, thanks to our PR agency Hound.
But they do tend to want a very data-driven, quite sensationalist story, so that’s not really entrepreneurship and profile stories. So I would just say The Times and This is Money.
Bethany: Well, there we go – The Times. You’ve talked about this a lot, Elizabeth, about how you find that interesting angle, and we had this question in on Facebook. Does a small business with no big launch still have a story journalists care about, or is the real skill spotting the angle in something ordinary?
Elizabeth: The honest answer is it depends. I don’t think you need a big launch. If you’re a big company, yes, you can do a big launch and get people along – although, to be honest, it’s quite hard to get anybody along to any big launch.
If you’re an existing company and you’re launching a new product, that’s one thing. If you’re launching a new business, that’s a very different thing altogether.
If you want to have a chance of getting a story about newness in, I would go and get the most incredible photograph of you and your co-founder – something that any journalist is going to look at and think, “That is an incredible photograph. I’d love that on my page.” What I mean is something quirky.
It’s got to be a good photograph, so it can’t be a selfie that you’ve mucked about with using AI. It needs to be something really quirky, but that tells the story as well.
I have got a couple of examples, and I have got a PowerPoint that I can share. I found a great picture of the co-founders of Perkbox – if you remember, Perkbox is a business where businesses can give their employees discounts on various things.
The founders of Perkbox had this amazing logo on the wall. It said Perkbox; it was bright blue, and they were standing in front of it, and it was just a great story.
Another image that I saw, I think in The Times, was of an entrepreneur sitting on a very smart sofa, like a chaise longue, surrounded by beautiful lamps and things like that. It was a really eccentric picture that just showed how eccentric they are.
Obviously, it’s got to be relevant to you. But that is another way of making a big impact if you haven’t got a story that hugely stands out on its own with stats and data, or a really interesting news hook because it’s on trend.
Try that. I personally would really consider that a real investment, and it would have to be a proper photographer, because journalists need decent photography.
They don’t want to be seen using AI imagery, because you can tell a mile off, and it doesn’t really do anything for their image. The other thing you’ve got to remember is that when you’re pitching to journalists, they want to be breaking a new story.
They want to be talking about something that’s very on trend. They don’t necessarily want to be covering something that isn’t at all interesting to anyone and has no relevance to anything else.
Sometimes people think, “Do we put something out all round, or do we sell it in to somebody as an exclusive?” Depending on what it is, I think always try to sell it in as an exclusive to start with. If you’ve got an amazing eccentric picture of yourself and you’re selling that in as an exclusive, I think you’re in a better place.
Bethany: That’s great, thank you. I know we’re at time, but we’ve had so many questions in, so let’s try to get through a few more, if that’s okay.
We’ve got a question in from Ros, who would like to know, “Is there still value in sending out cold press releases, or do I need to have contacts or another method to get a story published?”
Elizabeth: Warm press releases are always better – a cold one does sound a bit off-putting, doesn’t it? But I think it just depends, because if you’re selling in an exclusive, journalists don’t necessarily need one.
The reason you would put together a press release is that you want to be able to explain the story and put all the details in there, so it’s much easier and quicker for a journalist to pick it up if they want to cover it. The problem with the press release is that it’s a press release, and nobody wants to be covering press releases, particularly if they’ve just been written by AI.
So it depends on the story. If you’ve got a product you want to get in, as with the fashion PR we were talking about earlier, then by all means send a press release with the details, an amazing photograph of the product, how much it is and where you can get it from – in plenty of time.
It doesn’t have to be anything clever. A press release is useful because it also signifies that the facts have potentially been checked – if it’s a big company, that will have to have been the case.
So I think press releases have their place. But if you’re a founder on your own and you’re able to control your own flow of media, I don’t know why you wouldn’t just send them a few lines about yourself and the fact that you’ve just done this thing. It really depends – that’s the answer to that.
Bethany: There’s obviously nuance to this, isn’t there? So how much does timing matter? Is there a wrong time to pitch a story?
Elizabeth: I think the wrong time to pitch a story is when they’ve just covered a story that’s exactly the same as yours – you’ve missed that opportunity. Going back to the entrepreneurial story in The Times, I don’t think you’re going to get covered in The Times’ entrepreneurs section more than twice a year.
So you’ve got to bide your time, depending on what the story is, obviously. If you’re very controversial, you probably will, but I don’t want that.
If it’s product PR again, depending on where you’re sending your press releases or products, you have to know what their deadlines are. If it’s something that’s happening at the moment – like everyone talking about the budget – what’s your view on the budget? Share that.
But share it in plenty of time or afterwards. So I think all of those things are about stepping back and considering.
Bethany: We’ll do one more question, if that’s okay, Elizabeth. I’m just looking in the Q&A here, and someone on the call would like to know how you know who to send the press brief to in the first place. How do you find the person to email?
Elizabeth: This is going back to one of the first questions that I answered. Go and read these newspapers – if it’s a magazine, buy it, and if it’s a newspaper, buy it or read it online.
Then work out who is writing about the things that are relevant to you, and find out what their email addresses and contacts are. Magazines do tend to have all of that information available, but you have to buy the magazine – you can’t just find it online.
Unless you have something like Gorkana or a media database, you can’t find those things out very easily without spending a great deal of time researching. That’s the answer.
Bethany: That’s it. And I guess that’s what it comes back to: do your research, pick up those magazines and find those contacts, which probably aren’t too difficult to find once you’ve got the magazine in hand.
Apologies to anyone if we haven’t had time to answer your question. I’m sure Elizabeth will be happy to share some responses to those separately on the community forum, if that’s okay with you, Elizabeth.
Just as a recap, this has been recorded, so it’s going to be sent around to everyone on this call so you can go back to it. Thank you so much for joining us today, Elizabeth – that was great.
And thank you to everyone who joined and submitted your questions. We hope you found it valuable, and we’ll see you in the next one.
Elizabeth: Thank you. Bye.
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