Location: Dublin
hello@gilliandaly.com

Former journalist Gillian Daly has more than 10 years experience leading consumer lifestyle PR campaigns and creating headline grabbing press stories in the UK and Ireland. She holds a BA Communication Studies and a MA Journalism from DCU.
Gillian has big agency experience and has spent much of her career working in London on some of the most talked about campaigns including work with ASICS, Speedo, Holiday Inn, P&amp;G and Aviva Athletics. Her years spent as a journalist in Ireland (freelance contributor to Newstalk, RTÉ Radio 1 and The Irish Times), Sydney and London has provided an in-depth knowledge of how the media work and how to get stories across the line.
Our experience and media expertise mean that we can deliver for your brand to boost your reputation and positioning. We have a passion for helping emerging lifestyle brands make an impact, driving positive press coverage and influencer relations. Our results driven approach gives all the benefits of working with a big agency, with the flexibility of working with a boutique consultancy.

PR Consultant

Gillian Daly

Does Google Like You?
I make sure your content gets found and seen by the right people at the right time. SEO isn&apos;t rocket science - BUT it does take patience &amp; perseverance.
After more than 11 years as an engineering consultant, I have spent over 10 years in digital marketing and website development. My clients have ranged from solopreneurs to large NGOs in both the B2C and B2B sectors, but are mostly small businesses like yours.
I love to learn and to help people, so it is my joy to help small business owners improve their online presence and digital business.

Director of Digital Marketing

Geraldine Swanepoel

Head of Digital at feedalpha
Over the past 5 years, I have built my career by empowering businesses to use the power of social media to get real business results.
I started my career in retail management. The highlight of my Retail career was working as Deputy Brand Manager in Topshop Knightsbridge. Working for some of the top global retail brands thought me so many of the key skills needed for marketing.
I opened my one business after completing my degree so I could have a more flexible working schedule to prioritise the most important thing for me- my family.
So while my C.V includes working in a small accessory store to managing teams of 100 people it was opening thesocialnetwork that really set my soul on fire.
With my consultancy package clients have increased their social media followers, seen an increase in their potential clients and increased their revenue. Working with women I empower them to increase their social media presence and help improve their confidence.

Head of Digital

Jacinta Dempsey

Only days away, St. Patrick’s Day is the celebration that puts Ireland firmly on the map of a global audience. 

With many of the world’s major cities set to turn their landmarks green, is there a little something small businesses could be doing to ‘highlight’ themselves on the anniversary of Ireland becoming a snake-free nation?

It’s important to stand out, so you’ll need to get creative.

Here at Enterprise Nation, we’ve gathered some super social media tips, and mixed them with some great advice from 

, to serve you up a smorgasbord of ways to use St. Patrick’s Day to your benefit.

No matter which platform you’re using, you’ll need to include hashtags to get seen on St. Patrick’s Day. Try the following:

Everyone likes a discount, and you can make yours stand out by applying a unique discount code (for example, PADDY10) or offering a 17% sale on certain items. 

Showcase your Irish items across your social media during the St. Patrick’s Day activities when ‘everyone has a little Irish in them’. You might snag a sale from a sentimental follower.

If you’re an Irish craft business, show behind-the-scenes clips of your workmanship. Don’t be afraid to show your personality or your co-workers/staff on your platforms. People want to get to know who they’re buying from.

Why not offer a discount or free gift to all Patricks and Patricias on St. Patrick’s Day? What better way to spread the word through social media than have your followers tagging their favourite Pats to avail themselves of a free coffee or special offer?

How much do you know about St. Patrick’s? Is it just the story about the snakes? Why not get clued up on all things St. Patrick and share a quiz through your stories or some true/false facts to generate some audience participation?

Barry’s or Lyon’s? Tayto or King? This is always a fun topic of conversation.

Get the chat flowing on your media channels by creating a little nostalgic moment with an image of the immersion switch. A simple ‘Who remembers this?’ will have your comment sections flooded with anecdotes about the biggest fear of all – leaving the immersion on.

Might be cutting it a bit fine but as the Bank Holiday is close to the weekend, no doubt people will be stretching out the celebrations for days.

Run a tag-and-share competition on your social media channels to run until Sunday. “Tag someone who loves St. Patrick’s Day more than you” or “Tag your most ‘Irish’ friend and tell us why” should throw up some interesting reads in the comments section. 

Ask your followers to send you images or videos of how they’re spending their St. Patrick’s Day. Encourage them to tag you in their stories for shares on to your platform.

If you’re feeling very creative, put together a video of all the Irish festive images and clips they send you. 

Find whatever green clothing you have in your wardrobe and that’s your outfit for the day. Even if you don’t want to dress up like a leprechaun, adding a bit of green to your garments lets your followers know you’re in on ‘the craic’. So don’t forget those selfies!

Do not underestimate the ‘pulling’ power of our cute furry friends. Do your followers want to see you dress (small green hat or bow tie) your family pet up on St. Patrick’s Day? Of course they do. Will they share such a cute image? Of course they will.

Just make sure your pet is on board with the whole dressing up thing – the ‘grumpy cat’ persona has already been taken.

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

Small businesses: How to use St. Patrick’s Day to your advantage

Social media expert Samantha Kelly explains how to use St. Patrick’s Day to your business's benefit.

In this webinar, digital marketing expert 

 shares tips and tactics for using SEO to get your business ranking higher in online search results.

Ready to boost your business's online presence? Learn how using SEO can help you drive traffic, generate leads and extend your brand's reach in Ireland and beyond.

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. 

 to get everything you need to start and grow your small business, in one place.

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Learn how using SEO can help you drive traffic, generate leads and extend your brand's reach in Ireland and beyond.

In this webinar, Go and Grow Online trainer and LinkedIn strategist 

 explains how to reach, attract and retain your ideal clients via LinkedIn.

People do business with people they know, like and trust, and it’s content that will set you apart from the crowd. With over 830 million members on LinkedIn, the platform is getting busier and busier.

Go and Grow Online Ireland: Get access to advice and training

Enterprise Nation is working with Microsoft, Klarna and Vodafone to support 20,000 small businesses across Ireland to improve their digital skills.

Hi, I&apos;m Jen and I’m known as the Super Connector. I help female coaches, consultants and trainers attract their ideal client to reach that next level of revenue without having to pay for ads or do cold outreach.
I take them on a journey from being invisible and hiding on LinkedIn to helping them confidently toot their horn resulting in their ideal clients knocking on their door.

LinkedIn Trainer & Consultant

Go and Grow Online: Attract your ideal clients with your LinkedIn content

Using the LinkedIn platform to reach, attract and retain the ideal clients for your small business.

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