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Using market research to help you build products and services customers buy

Customer Insight Strategist

Product Jungle

Are you running your small business guessing what your customers want? Many business owners start their entrepreneurial journeys as their own ideal customer. And there is certainly nothing wrong with that. But over time, behaviours change; customers come and go and it is hard to spot the shift before it’s too late.

Product Jungle is revolutionising how small businesses do market research by demystifying big business secrets to product success. With over 12 years’ experience in the corporate world, I know what it takes to build products customers want and buy.

I offer 1:1, 60 min jargon-free sessions. I can help you to:

Craft the right questions and script for your customer research interviews
Weave market research into your day-to-day running of your business
De-risk new products and service ideas with market research

Stop guessing what your customers want! Sounds like you need some help? Hit the enquiry button and let's chat.

Katie Tucker

Customer Insight Strategist

Product Jungle

I am a Customer Insight Strategist and published author who helps businesses build products and services that sell. I work with SMEs and scaling businesses to uncover what customers really want, before time and money are wasted on the wrong ideas. With a background in journalism and product management leadership, I blend commercial thinking with sharp research skills to turn customer inisghts into confident business decisions and action. My work spans customer strategy, positioning, customer discovery and feedback loops, helping you reduce risk, improve conversion and drive sustainable growth. If you’re making big decisions without clear customer evidence, I am the person you call.