The Science behind Content Marketing - workshop by Kathryn McMann

Hello! EN members. I'm a digital marketer, digital communications specialist, consultant, digital business coach, and trainer. I'm the CEO of Kathryn McMann Consultancy, a digital consultancy; and founder and trainer of the sister brand Think King Institute: expert-led, live digital marketing training, and white-label, customizable digital training material, in a wide range of digital topics.  I have 22+ years at the forefront of marketing, digital and social, helping companies to innovate and streamline actions, have a clear direction, increase profitability and get ahead of their competitors. I know what does and doesn't work for your business, and I provide my clients with the tools to create that supernova campaign where they can connect with their audience and customers strategically. I work directly with clients to transform their campaign into a success- with no hidden fees, jumbled jargon or skyrocket prices. Our simplified approach offers a high-quality integrated marketing solution that allows them to meet their business goals and performance metrics effectively. My extensive experience spans across a wide range of industries such as e-Commerce, the public sector, high-end leisure, finance, creative and cultural industries, to the publishing and healthcare sector where I have implemented a range of successful campaigns. I am a Freeman of the City of Glasgow alongside the likes of Nelson Mandela and Billy Connolly. I was also awarded an honorary Colonel of Kentucky (alongside the likes of Colonel Stephen Fry) for my charitable and entrepreneurial endeavours in the creative and cultural Industry. I am also an Enterprise Advisor for East Surrey College and John Ruskin College through Coast2Capital.