Services

Strategic sales audit for B2B businesses

Founder

Paula Bolton Consulting

A full pipeline can still contain weak opportunities, stalled deals and forecasts that bear little resemblance to what eventually closes.

The Strategic Sales Audit gives you an independent view of how sales is currently working across your business. We review your positioning, ideal clients, pipeline quality, qualification, CRM, follow-up, proposals, forecasting and conversion.

We look at what happens from the first enquiry through to closed won, closed lost or quietly abandoned. This shows where opportunities are losing momentum, which parts of the process are unreliable and what should be addressed first.

You’ll receive a structured report setting out:

what’s working
where sales performance is weakening
where revenue may be getting lost
the changes most likely to improve results
a prioritised plan for what to do next

This is suitable for B2B SMEs dealing with inconsistent revenue, poor pipeline visibility, weak conversion or unreliable sales forecasts.

Paula Bolton

Founder

Paula Bolton Consulting

I work with SMEs and organisations that want to improve sales, but need a clearer view of what’s actually getting in the way. That might mean poor conversion, an inconsistent pipeline, unclear positioning, a sales process that’s become too dependent on a few people, or plenty of activity that isn’t producing enough revenue. Through Paula Bolton Consulting, I help businesses understand the problem properly, decide what needs to change and put practical improvements in place. My work includes sales consultancy, commercial strategy, executive coaching, training workshops and masterclasses for leaders and teams. I’ve built and sold two businesses, recovered more than £25 million for clients and worked across sales, marketing, leadership, credit management and business growth. I’m also a qualified executive business coach and regularly speak at business events. I bring commercial experience, straight answers and a practical understanding of what it takes to improve sales inside a real business.