Startup Business Development Strategy

Growth stalls when a business is unclear about who it is. Before a founder can reach new customers, launch a new offer or enter a new market, the positioning has to be right. As a business advisor and mentor through Help to Grow and Digital Boost, I've worked with founders at every stage, from first launches to businesses that have outgrown their original story. Sessions are practical. We find the core reason behind the business, turn it into a clear positioning statement, and map the next steps. You leave with decisions, the reasoning behind them and a 90-day or 3-action plan you can start on straight away. Best suited to founders who: are preparing to launch or relaunch feel their brand no longer reflects the business or where it's going are moving into a new market, category or customer segment have a message that has become scattered or unclear know something needs to change but can't yet say what My background is in international relations (LSE) and international trade, and I've delivered Enterprise Nation masterclasses on establishing your presence in a new market. That means I look at positioning with a global lens as well as a local one. I'm based in London, and I also run JUA Advisory, a brand positioning and identity consultancy. My aim is simple: to get more brands into the spotlight.