I help ambitious businesses win visibility on Google and AI.
I am an SEO, AI SEO, and Generative Engine Optimisation (GEO) adviser who helps founders, SMEs and growing teams become easier to discover, trust and choose online.
Search is changing. Customers still use Google, but they are also asking ChatGPT, Gemini, Copilot, Perplexity and other AI tools to explain solutions, compare options and recommend providers. This creates an opportunity for businesses that communicate their expertise clearly, and a risk for those whose websites and content are difficult for search engines and AI systems to understand.
I help you respond with a practical, joined-up strategy. By combining established SEO principles with AI-era search optimisation and GEO, I help you compete for today's searches while preparing for how customers will discover businesses tomorrow.
The goal is not simply to chase rankings or appear in an AI-generated answer. It is to build a credible presence that attracts relevant visitors, strengthens trust and creates a clearer path from discovery to sale.
I can advise on:
• SEO strategy and prioritisation• Keyword, topic and search-intent research• Technical SEO and website health• Website structure, internal linking and on-page optimisation• Local, e-commerce and content SEO• Competitor and search-landscape analysis• AI-search and GEO readiness• Structured data, trust signals and measurement
My approach is business-first. A technically perfect website that attracts the wrong audience is not a success. Nor is a high ranking that produces no meaningful enquiries. I connect search activity with customer needs and commercial priorities so you can invest your time and budget where they are most likely to create genuine value.
AI is not making SEO irrelevant; it is expanding the job search optimisation must do. Traditional SEO helps pages become visible in search results. AI SEO and GEO also consider how your business, expertise and content may be interpreted, summarised, cited or recommended within AI-powered search and answer engines.
No magic switch guarantees an AI citation. Sustainable visibility comes from strong foundations: technically accessible pages, clear information architecture, well-structured content, consistent brand signals, credible evidence and genuinely useful answers to customer questions.
I can assess your readiness for AI discovery, uncover the questions customers ask before choosing a provider and identify gaps in your content. I can also strengthen business signals, improve clarity and evidence, and integrate GEO into your wider SEO strategy.
This matters because resources are limited. You may not need more content, another tool or a complete rebuild. You may need to improve a few important pages, resolve a technical barrier, clarify your expertise or provide stronger proof. I diagnose before prescribing, helping you avoid busywork and focus on real customer decisions.
I translate that complexity into straightforward priorities. You will understand what needs attention, why it matters, what success should look like and what can safely wait. I do not believe in hiding behind jargon or producing reports that gather dust. Good advice should leave you more capable, not more confused or dependent.
My advisory style is collaborative, commercially aware and honest. I listen to understand your goals, diagnose the gap and prioritise recommendations by likely impact, effort and risk. I then help turn strategy into action through an audit, roadmap, workshop, content plan, implementation guidance or ongoing support.
I am a strong fit if you:
• Are not generating enough relevant website enquiries• Want to invest in SEO but do not know where to begin• Have traffic or content that is not converting• Are launching or redesigning a website• Want a practical AI-search and GEO strategy• Need an independent review before investing more
You do not need advanced technical knowledge or a perfect brief. We can start with the business challenge as you understand it and determine the most valuable next step.
Ready to become easier to discover, and easier to choose?
Your future customers are already searching. Some use Google; others as AI tools for answers and recommendations. The question is whether your business gives those systems—and the people using them—enough clarity and confidence to choose you.
If you want an SEO strategy that supports today's opportunities while preparing for tomorrow's search behaviour, let's talk.
Book your discovery call: https://calendly.com/ade-digisalespro/discovery_call
Bring your biggest SEO, AI SEO or GEO question. Together, we will identify what may be holding your visibility back, where the strongest opportunity lies and what a practical route forward could look like.
