Pitch Deck or Business Plan Health Check for Early-Stage Founders

A practical review session for founders who need to make their pitch deck, business plan or value proposition clearer, sharper and more credible before applying for funding, investment, grants, loans, accelerators or business support programmes.

I will review your materials and help you identify what is working, what is missing, and what may be unclear to investors, funders, grant assessors, lenders, accelerator panels or business advisers.

The session can cover:

• Pitch deck structure and narrative
• Business plan clarity and completeness
• Value proposition and customer definition
• Problem, solution and market positioning
• Target customer and ideal customer profile
• Market opportunity and competitor positioning
• Go-to-market strategy
• Funding or investment readiness
• Grant, loan or accelerator application readiness
• Weak points that may undermine credibility
• How to explain your business more clearly and confidently

You will leave with clear, practical feedback on how to improve your pitch deck, business plan or funding narrative, including the main issues to fix, the sections that need more evidence, and the parts of the story that should be simplified or strengthened.

This service is suitable if you are:

• Preparing to pitch to investors
• Applying for grant funding or start-up loans
• Applying to an accelerator, incubator or business support programme
• Entering a pitch competition or demo day
• Writing your first business plan
• Struggling to explain your value proposition
• Unsure whether your pitch deck is investor-ready or funder-ready
• Looking for honest, practical feedback before sending your documents out

My background includes reviewing hundreds of pitch decks, business plans and investment documents, mentoring first-time founders, and building StartSmart, an AI-assisted business plan review platform used by business support organisations.

The focus is practical, direct and founder-friendly: what needs to change, why it matters, and how to make the business case clearer.