Commercial Cost Reduction, Digital Growth & Anti-Agency Web Strategy
Built on Survival, Not Textbooks
Most commercial consultants learn cost reduction from business school case studies. Mine began as a necessity for survival. Growing up with nothing, efficiency was never a management buzzword—it was a daily requirement to put food on the table and keep the lights on. That instinct never leaves you: when you know what it means to make every single pound count, stripping out waste and identifying true commercial value becomes second nature.
The Hard Yards: From Trades and Healthcare to the Boardroom
Before entering corporate boardrooms, I worked across the frontline of the UK economy:
The Trades: I ran my own trade joinery business, handling timber, bespoke woodwork, and flooring. I know the reality of quoting jobs, managing tight margins, and chasing invoices.
Frontline Care: I worked bank shifts in hospitals as a Healthcare Assistant (HCA) and supported vulnerable individuals in community mental health. It taught me genuine empathy, patience under extreme pressure, and how to listen.
Hospitality: Years working behind busy bars sharpened my communication and practical problem-solving.
Then came the defining turning point: starting a family. Becoming a father changed me completely—turning a young lad into a man with clear purpose, relentless ambition, and uncompromising standards.
Corporate Delivery: FTSE 500 Turnarounds & The Hisense / TikTok Launch
Backing my work ethic with formal qualifications, I progressed through a Project Management apprenticeship into strategic commercial leadership within a FTSE 100/500 commercial distribution environment:
£12.5M in Annualised Savings: Led operational cost-reduction programmes across complex distribution networks, eliminating redundancies and renegotiating terms to secure £12.5 million in recurring annual bottom-line savings.
The Hisense & TikTok Partnership: While completing my Marketing Management degree, I spearheaded a landmark commercial venture between global electronics giant Hisense UK and TikTok, generating £3,000,000 in revenue in just 3 months (forecasting £12.5m inside a year).
Chartered Recognition (MCIM): On the back of this track record, I attained full professional election as a Member of the Chartered Institute of Marketing (MCIM).
Why I Founded BasicBS (basic-bs.co.uk): The Anti-Agency Antidote
After working at enterprise scale, I saw how UK sole traders and small firms were being exploited by traditional web design agencies: £3,000+ upfront quotes, endless discovery meetings, jargon, and £100/hr fees just to update a phone number.
I built BasicBS as the lean commercial alternative:
Predictable, Cash-Flow-Friendly Retainers: Low setup fees and simple monthly plans starting from £24.99/mo, covering UK cloud hosting, maintenance, and regular edits.
Full Codebase Ownership: Complete source code ownership transferred after 12 months—no hostage domains or exit penalties.
Generative Engine Optimisation (GEO): Deep structured schema built into every site so your business is cited directly by AI search engines like ChatGPT, Gemini, and Google AI Overviews.
Growing Backlink Network: As our network expands, our clients benefit from a natural, authoritative backlink portfolio, driving organic reach without paying for external link agencies.
Social Purpose: Giving Back to Our Communities
BasicBS is built with an uncompromising social mission: funding local community initiatives. Having come from poverty, I believe commercial success carries a duty of care. We invest our profits directly into:
Town Clean-Ups: Restoring and cleaning up neglected local town centres and high streets.
Elderly & Vulnerable Support: Funding warmth hubs, food access, and isolation-support initiatives for vulnerable individuals and elderly neighbours.
How We Can Work Together
Whether you are looking for practical cost reduction, digital infrastructure, or marketing mentorship:
Cost Audits: Eliminating bloated agency retainers, inefficient SaaS subscriptions, and operational waste.
Lean Web Builds: Fast, mobile-first sites built to convert local traffic into direct phone calls.
AI Search & GEO: Ensuring your trade or micro-business is visible across the next generation of AI search.
Marketing Mentorship: Practical commercial guidance and professional sign-offs for marketing certifications.
Connect with me here on Enterprise Nation or visit basic-bs.co.uk for an honest, no-fluff chat.
