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I’m Krystle McGilvery, a behavioural systems expert and Chartered Accountant helping founders build financial confidence, clarity and momentum. Most money problems aren’t just maths problems, they’re decision problems. I combine behavioural finance with practical consultancy so you can remove the blockages that show up when you’re trying to grow: overwhelm, avoidance, inconsistent pricing, uncertainty about paying yourself, and “I don’t know what the numbers are telling me.” I support you with things like: Pricing and profit improvement (finding what to change first) Budgeting, forecasting and cashflow clarity Paying yourself and choosing the right options Business plans and financials for funding applications Day-to-day finance systems that keep you in control I also work with personal finances where helpful (credit, saving, investing and planning), so your business growth doesn’t come at the cost of your stability. I’ve delivered workshops and programmes for organisations including Equifax, The Guardian, Moonpig, and Universities like London School of Economics (LSE), and my work has been featured in The Telegraph, Refinery29 and BBC Radio. I’ve also partnered with brands and communities, including AllBright, StepChange and Thriveology, and I write about money and behaviour for outlets including Pension Bee, and The Motley Fool. If you want calmer money decisions and better systems, not more motivation - I can help.