Connect with Mystery Shopping  by Vhari Russell  of The Food Marketing Experts  for small business support on Enterprise Nation

Connect with Mystery Shopping  by Vhari Russell  to grow your entrepreneurial network of start-ups and small business owners on Enterprise Nation.

Mystery Shopping  by Vhari Russell , The Food Marketing Experts  | Enterprise Nation

&lt;p&gt;Serving clients nationwide, we&amp;rsquo;re a dedicated, full-service food &amp;amp; drink marketing agency, based near Cambridge, only a stone&amp;#39;s throw from London.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;We are a tightknit team of savvy marketeers, skillful writers, creative geniuses and food industry experts with big appetites for all things food-related.&lt;/p&gt;

&lt;p&gt;With over 90 years&amp;rsquo; combined experience and a formidable black book, we work seamlessly to provide marketing expertise to fatten up your sales and build your brand.&lt;/p&gt;

&lt;p&gt;We&amp;rsquo;ll get to know your business, then deliver a smart, solid plan of action.&lt;/p&gt;

&lt;p&gt;Everything you need, in fact, to gain a butcher&amp;rsquo;s-knife-sharp edge over the competition.&lt;/p&gt;

&lt;p&gt;Need a little extra help? We can deliver your new marketing strategy. So you can get on with doing what you do best.&lt;/p&gt;

&lt;p&gt;Want to maximise your market share? Increase your margins?&lt;/p&gt;

&lt;p&gt;We have a whole toolkit of proven strategies and tactics that will win you new customers, engage with them (better than ever before)&amp;mdash;and maximise your customer base.&lt;/p&gt;

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Services

Vhari Russell > Sales, marketing & creative > Standard service > Mystery Shopping 

Vhari Russell

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&lt;p&gt;Get an edge of the competition with insightful, informative mystery shopping. A great way to improve staff product knowledge, monitor availability of goods and compliance with standards or procedures. Tailored to your exact needs and flexible to suit all budgets.&lt;/p&gt;

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&lt;p&gt;&lt;em&gt;* prices dependant on client requirements&amp;nbsp;&lt;/em&gt;&lt;/p&gt;


Vhari Russell is the founder of The Food Marketing Experts a full-service agency specializing in food and drink. She has over 20 years of experience in marketing, PR, and social media. She has worked for companies such as Winterbotham Darby developing products for the multiples, through to sales and account management for smaller more artisan brands, looking after accounts such as Harrods, Liberty, Waitrose, and Boots.
Since setting up The Food Marketing Experts over 10 years ago she and her team have worked to grow brands such as Warner's gin and Seggiano. Vhari has a wealth of experience in developing brands and fully understands what needs to be done to support sales and continued growth.
She is also the Founder of Grub Club Events a multi-award-winning networking group for the food and drink industry. It is a must for anyone in the industry and offers a great platform to come together over great food and drink.
Vhari is also the founder of one of our charity partners Creating Natures Corridors, who are on a mission to help replant the UK with trees and hedging.

Founder 

&lt;p&gt;Lisa Seagroatt is Founder and Managing Director of HR Fit for Purpose and launched her HR consultancy business in January 2017. Lisa’s particular expertise is around helping business leaders and the HR practitioners of the future understand why a healthy workplace culture approach will ‘future proof’ any business in terms of attracting and retaining good talent.&lt;/p&gt;

&lt;p&gt;During the last three years, Lisa has worked with SMEs, helping them to ensure they recruit the ‘right people into the right roles’, making sure that HR processes and people in business are always ‘fit for purpose’. She has also worked with large organisations including London Fire Brigade and National Fire and Rescue Services, where she developed a people and culture volunteering strategy designed at helping to attract and retain volunteers.&lt;/p&gt;

&lt;p&gt;When working with any client, Lisa helps them to create an approriate People Plan to ensure that business objectives can be acheved.&amp;nbsp; As an exepeienced HR Practitioner she is able to guide clients through a range of job creatiion and recruitment methods to ensure they do find the 'right person for the right role' to help them succeed in their business.&amp;nbsp; Recognising that people are any businesses most valuable asset, Lisa helps business owners to focus on the need to value, empower and invest in people management, ensuring they get the best out of their people to achieve high productivity and profitability.&lt;/p&gt;

&lt;p&gt;Lisa teaches the Level 5 CIPD Intermediate Diploma in HR Management and has lectured for Capital City College Group since 2017 during which time she has successfully supporterd over 50 HR 'managers of the future' to complete their Level 5 qualification.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;She is an Enterprise Adviser volunteer for LEAN East where she supports schools with their career plans and an Ambassador for Enterprise Enfield's Female Founder Programme.&amp;nbsp; She is the only Female Founder from the programme to date to have secured a three year tender to provide HR support for women in business.&lt;/p&gt;

&lt;p&gt;Lisa is CIPD qualified, holds a management qualification in business studies and is a qualified Trainer (‘Train the Trainer’)..&amp;nbsp; She is also due to publish her book 'Bandits in the Boardroom' in the autumn of 2021 which is a comedy based on her experiences of toxic workplace bullying! and an Advisory Board Member for Conduct Change.&lt;/p&gt;

Lunch and Learn: Are you an employer of choice or employer of churn?

Watch back: Are you an employer of choice or employer of churn?

My motto in life and work is 'Meet people, make friends, and help them.' Getting to know people is the best way of finding out what makes them tick in terms of goals, ambitions, dreams, interests and life in general. I help people by listening to what they need, suggesting ideas, sending links, making introductions, adding value, and offering relevant products and services, where appropriate. When friends have a problem, I love to help them fix it.
My varied portfolio career means I have knowledge, experience and contacts in many fields. I am an expert in book publishing, media, mentoring, writing, editing, marketing, crowdfunding, sponsorship, social enterprise and commercial start-ups.
I'd love to get to know you better, so I can help you get to where you want to be.
Career highlights: • Book trade professional since 1990 • Consultant Producer, YOU'RE BOOKED! (ITV book series) • Pioneer, World Book Day UK • Research Director, StoryCode (online recommendation engine for fiction, featured on BBC TV’s DRAGONS’ DEN)
Current roles: • Founder, CopyGhosting Publishing Services (editorial, marketing, PR &amp; digital agency) • Editor &amp; Development Executive, Insight Film Festival • Founder, Jolabokaflod CIC (promoting Icelandic 'Christmas book flood' tradition) • Director of Crowdfunding, CrowdPatch CIC: free crowdfunding platform for social enterprise • Founder, The Wisdom of Coffee: a network for Meetup gatherings &amp; a community that shares best practice about business, enterprise &amp; alternative finance) • Founder, Smart Crowd Productions: integrated arts, media, business &amp; alternative finance production consultancy • Director: Corporative Sponsorship, SMGlobal Catwalk, Inc: global fashion events brand • Social entrepreneur, 12R Prizes: solving social issues and commercial problems via sponsored cash-prize comptetions • Mentor, Founders and Mentors: networking platform, comprising forum, communities and courses for mentors to help pre-launch founders launch start-ups successfully • Social entrepreneur, 12Ronnies: hub that provides founders, inventors and creatives a toolkit for launching a startup successfully • Co-founder, CrowdMall: virtual shopping centre for ideas that do not yet exist
Charities: • Chairman, Seeds Creatives (charity): runs the ‘Artist in Your Own Residence’ collaborative network mentoring scheme for creatives in all disciplines • Director, Arts Centre Group (charity): membership organisation for arts &amp; media professionals
Committees: • All-Party Parliamentary Committee for Crowdfunding (chair: Barry Sheerman MP): meets quarterly at the House of Commons
Author: • Six published books • Two books in progress

Serial entrepreneur

Pre-launch founders, inventors & creatives

Signposting for advice, tools and resources for members wanting to start turning an idea into a business.

I am commercial director at Transmit Startups, a national delivery partner of the British Business Bank for Start Up Loans, a government-backed scheme to encourage new entrepreneurs.
We provide low-interest Start Up Loans to businesses and individuals across the UK. Each director or partner can borrow up to £25,000 and you have up to five years to repay the money. We also provide free business planning support and post-loan mentoring for up 12 months so your money has maximum impact.
We also operate the Smarta.com portal which provides a range of services to small businesses - business courses, free advice and resources, discounted products and a small business directory (with lots more to come!).&nbsp;

Commercial Director

Courses for Small Businesses

Smarta delivers business courses for small businesses across the UK, whether you are just starting up or have been trading a few years. We have access to ESF funding which means we can sometimes deliver them free of charge to you, depening on your postcode.

Daniel is a specialist and entrepreneur in the retail and merchanting sector, having set up and successfully run a number of businesses both for himself and for other organisations. He has a wealth of experience in leading small businesses, Management and Operations and loves to give his clients the benefit of his know-how. Daniel offers a no-obligation business health check and then tailored consultancy services, whether that&apos;s one-to-one sessions or a change programme. Please get in touch to help you to increase your profits, reduce your stress and ultimately, achieve a better work/life balance.

Business Consultant

Daniel Sims

Daniel is a specialist and entrepreneur in the retail and merchanting sector, having set up and successfully run a number of businesses both for himself and for other organisations. He has a wealth of experience in leading small businesses, Management and Operations and loves to give his clients the benefit of his know-how. Daniel offers a no-obligation business health check and then tailored consultancy services, whether that&apos;s one-to-one sessions or a change programme. Please get in t

Mystery Shopping by Vhari Russell

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