Marketing Advisory and Fractional CMO

Fractional CMO and Marketing Advisory - Senior marketing leadership, without the full-time hire.

Ongoing marketing judgement from someone who has led it inside the world's biggest tech brands. I set the direction, steer your team and agencies, then stay accountable for whether it works. This is not advice you are left to run alone.

Advisory gives you a senior marketing leader in your corner on an ongoing basis. I work at the level a Chief Marketing Officer would: setting the strategy, making the calls on where the money goes, steering your team and agencies so their work follows a plan that is actually right, then staying accountable for the outcome.

That means senior direction and judgement on the decisions that matter, a steady hand steering the people already doing the work and accountability for outcomes rather than a list of recommendations. It is the thinking of a CMO without the salary, the equity or the permanence.

Advisory is designed to keep working long after the first conversation. Here is how it runs.

Understand before acting

I get under the skin of your business, your market, your numbers and what your marketing is currently doing. No senior operator worth hiring starts firing off deliverables in week one. The first month is diagnosis, so the direction that follows is actually right.

Set the direction

We agree the priorities, the decisions that matter and the plan your activity should follow. Everyone knows what they are working toward and why, including the agencies and freelancers who until now have been guessing.

Steer the work

Each month I steer your team and agencies against that plan, brief what matters and review what they are producing. Execution stays pointed at the goal, not at whatever is easiest to deliver.

Review, hold to account, adjust

We look at what is actually working, hold the numbers to account and adjust. This is the part that stops strategy becoming a document on a shelf. The plan stays live.