Market Entry for Beauty Brands

I work with founders, leadership teams, retailers, investors and embassies across the beauty and wellness industry, helping brands build, grow and expand internationally. Through Bespoke Advantage, my international beauty consultancy, we work hand in hand with founders and leadership teams to turn ideas and opportunities into commercially viable brands. We support clients across the journey — from strategy and brand positioning, through designing and developing their brand identity, managing product development and preparing for launch, through to retail strategy and international market entry. Our approach is collaborative and hands-on. We work alongside our clients to help them make the right strategic and commercial decisions, build strong foundations and navigate the complexities of bringing a beauty brand to market and scaling it internationally. I also founded Beauty to Life, a private membership community for beauty founders building and scaling brands. It brings together strategic insight, education, events and peer-level connections to support long-term growth and brand development. With more than two decades of experience in retail buying, product development and international beauty, I have worked across a wide range of categories and markets with both independent and multinational brands. My career includes senior roles with leading retailers including Marks & Spencer, Harvey Nichols, Al Tayer Group and The Body Shop, alongside experience across the UK, Europe, the Middle East, the US, the Far East and South Africa. Today, I combine commercial expertise, international market knowledge and deep industry insightto help beauty and wellness businesses develop stronger brands, bring products to market, build retail opportunities and identify new routes for growth. I’m always interested in connecting with founders, investors, retailers and industry leaders shaping the future of beauty and wellness. 📩 request@thebespokeadvantage.com