Market Entry and International Expansion Review

I'm a Chartered Marketer (CIM) with more than 20 years of experience in product marketing, strategy and market insight across European and global organisations including Canon, Barco and BOC. Throughout my career, I've worked on customer insight, market intelligence, product positioning, go-to-market strategy, portfolio management and business planning. I've partnered closely with senior leadership teams, helping translate customer, market and competitive insight into commercial decisions. Areas of expertise • Customer and market insight• Product marketing and positioning• Value proposition development• Go-to-market strategy• Market intelligence and competitive analysis• International expansion and market entry• Localisation and adapting global strategies to local markets• Market attractiveness assessment and opportunity analysis Experience My experience includes conducting SME market research, customer studies and market attractiveness assessments to help organisations identify growth opportunities, understand customer needs and prioritise investments. I've worked across local, regional and global teams, supporting product launches and growth initiatives in multiple markets across Europe and beyond. I hold a Master's degree in International Relations from the Warsaw School of Economics and completed international business studies at the University of Copenhagen. How I help I help businesses better understand their customers, challenge assumptions and make more informed decisions about growth, positioning and market opportunities. Whether entering a new market, refining a value proposition or assessing commercial potential, I take a practical, evidence-based approach focused on helping organisations make smarter decisions and avoid costly mistakes.