Go-to-Market Strategy for Early-Stage Tech

Gail Cook – Marketing & Strategy Advisor for SMEs I'm a marketing leader with 25+ years' experience building brands across consumer, B2B, and third-sector markets including household names like Garmin, Dulux, and Glen Dimplex. I support businesses looking to grow and expand their reach. Whatever challenge you are facing whether growing your customer base, navigating product adoption, maximising channels to market such as e-commerce, I can help. I've worked in direct to consumer sales, sales through major retailers such as Tesco, Starbuck, B&Q and complex long sales cycles in B2B. ive had the pleasure of working globally across brands and can advise in the nuances and challenges of global market entry and growth. I have seen every sort of challenge across the marketing mix so no problem too small. Currently I am a co-founder supporting 3 startups.