
For companies where winning the oral defence is the entire deal: agencies, consultancies, contractors, bid-heavy B2B firms, infrastructure and construction.I've spent 25+ years coaching bid teams through £3.5B+ in winning pitches, including nine-figure government contracts.
The Hero Method is live, real-time coaching where teams learn by doing. Every adjustment is seen, understood, and integrated by the entire group in the room. Not a workshop — a working rehearsal.
Programme components, mix and match: on-site team coaching at your London or UK-wide office; oral defence rehearsals with full-room simulations and panel feedback; bid team certification to a repeatable Hero Method standard; custom pitch playbooks documented for future bids; win/loss analysis and pitch forensics; quarterly pitch health audits ongoing after the initial programme; executive and board-level coaching for named spokespeople.
Typical engagements run 3-6 months. Pricing is bespoke based on team size, contract value, and programme depth.
\"Alan helped us win £90 million in contracts.\" — Enterprise client.
\"He coached our teams through successful bids for 9-figure contracts.\" — Former CEO, New Council.
Book a discovery call. 30 minutes, zero obligation, clear next steps at the end.
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