I help early-stage founders turn rough ideas, business plans and pitch decks into clear, credible documents for funding, investment, grants, accelerator applications and business support programmes.
My work focuses on the documents that decision-makers actually read: pitch decks, business plans, investor memoranda, value proposition statements and funding narratives.
I have reviewed around 400 investment and business planning documents and mentored 40+ first-time founders through accelerator and public-sector business support programmes, including Alacrity Foundation UK and InterTradeIreland.
I can help with:
Pitch deck reviews for early-stage founders
Business plan feedback before grant, loan or investment applications
Value proposition and customer clarity
Investor-readiness and funding-readiness preparation
Accelerator, demo day and pitch competition preparation
Clearer market, customer and differentiation sections
My style is practical and direct. I do not write generic business plans for founders; I help them understand what is unclear, what is missing, what sounds unconvincing, and how to make their proposition easier for funders, investors and advisers to assess.
I take a structural approach rather than impressionistic: every document is reviewed against a defined framework covering the six things investors actually evaluate: team, problem, market, traction, ask, and exit.
Based in South London, originally from Co.Tyrone, Ireland.
Works in: London, Wales, & Ireland (NI & ROI).
