B2B sales workshops and masterclasses

Our sales workshops and masterclasses are built around the situations your team faces in real sales conversations.

Sessions can be designed for business owners, leadership teams, sales managers or customer-facing employees. Content is tailored to the business, the experience of the people attending and the commercial problems you want to address.

Topics can include:

• consultative and buyer-led selling
• discovery and questioning
• qualification and opportunity management
• understanding buyer behaviour
• managing several decision-makers
• objection handling and negotiation
• commercial messaging and positioning
• proposals and follow-up
• pipeline management
• sales confidence and communication
• moving from founder-led sales to team selling

Training can be delivered as a focused masterclass, a half-day or full-day workshop, or a programme of sessions supported by practical exercises and follow-up.

The aim is to improve what people do before, during and after a sales conversation, using methods they can apply to current opportunities rather than theoretical examples.