Services

Amazon General Audit

Director

Cobalt

Struggling to understand how your brand really performs on Amazon? Cobalt Consulting offers a comprehensive Amazon General Audit designed to give you clarity and actionable next steps.

What we deliver:

External scan: We review how your products appear on Amazon today: listings, content quality, pricing, reviews and competitor positioning.
Internal benchmarking: Using data you provide (sales, costs, catalogue details), we benchmark performance against category norms and identify gaps in visibility, conversion, and margin.
Action plan: You’ll receive a short‑term, practical roadmap highlighting immediate fixes and opportunities to improve sales, reduce wasted spend and strengthen compliance.

Why Cobalt?

With deep experience running Amazon launches, troubleshooting Vendor/Seller Central and building operational playbooks for brands across Europe, we cut through complexity to give you a clear, actionable view of your Amazon business.

This audit is ideal for brands wanting a quick, affordable health check before committing to larger projects, ensuring you know exactly where to focus for growth.

Andrew Mackintosh

Director

Cobalt

With over 20 years in retail and e-commerce, I've held leadership roles at Amazon, Tesco and Homebase overseeing supply chain transformation and business strategy. Most recently, I spent a decade at Amazon leading the corporate business in Ireland and launching Amazon.ie. That experience gave me deep insight into how large e-commerce platforms work and where businesses struggle to unlock growth. I founded Cobalt Consulting to help manufacturers and brands navigate Amazon profitably. Most businesses find Amazon's complexity overwhelming: unclear where to focus, uncertain on margins, exposed to brand risk. I'm passionate about unpicking that complexity and building sustainable operations. My approach is analytical and detail-driven. I've managed significant P&L accounts, driven cost-to-serve improvements and delivered complex transformation projects. Beyond the spreadsheets, I believe in collaboration, working as an extension of a client's team to build lasting capability. Outside work, I'm kept busy by my two young children and enjoy reading business biographies. I'm here to help businesses see Amazon not as a necessary evil, but as a genuine growth channel.

Start your business journey today

Take the first step to successfully starting and growing your business.

Join for free

Services

Amazon General Audit

Andrew Mackintosh

Director

Cobalt

Struggling to understand how your brand really performs on Amazon? Cobalt Consulting offers a comprehensive Amazon General Audit designed to give you clarity and actionable next steps.

What we deliver:

External scan: We review how your products appear on Amazon today: listings, content quality, pricing, reviews and competitor positioning.
Internal benchmarking: Using data you provide (sales, costs, catalogue details), we benchmark performance against category norms and identify gaps in visibility, conversion, and margin.
Action plan: You’ll receive a short‑term, practical roadmap highlighting immediate fixes and opportunities to improve sales, reduce wasted spend and strengthen compliance.

This audit is ideal for brands wanting a quick, affordable health check before committing to larger projects, ensuring you know exactly where to focus for growth.

Andrew Mackintosh

Director

Cobalt

Start your business journey today

Take the first step to successfully starting and growing your business.

Join for free