For two decades I've helped people get comfortable with technology that felt out of reach.
Not the software. The human side. The moment a real person decides to actually use the thing.
At Cisco, I led how a technology company helps the people inside its biggest clients across Europe, the Middle East and Africa use new technology in their daily work. I did the same across adidas, Zurich Insurance and BP, and it started at Accenture. Since then, I've worked with small and medium-sized businesses, and built my own.
My thesis at the London School of Economics, on how humans actually use technology, has been published and cited more than fifty times.
Then AI arrived, and I watched the same thing happen again
A handful of people racing ahead. Everyone else told they were behind.
So I learned it in my own life first. Deeply. Daily. Today I'm ranked number one in the world for AI adoption, independently scored ahead of Microsoft, McKinsey, Oxford and Deloitte.
Here's what most advice misses
AI isn't a systems problem. It's human.
Curiosity, confidence, and a reason that actually matters to you. Start in your own life, get good, and your business follows. The penny drops in your kitchen before it drops in your office.
This isn't tips and prompts you can find anywhere. It's a way of working that gives you your time back, on the things that actually matter to you.
In the last year, I've saved between £350,000 and £400,000 in advisory fees by doing the work myself: legal, financial models, research, marketing, PR. Not a consultant who read about AI. Someone who lives it.
What I help you with
Getting comfortable with AI in your own life first, then bringing it into your business
Finding the three places AI pays you back fastest, mapped to you
Turning slow, expensive work into something you do yourself in minutes
Using AI brilliantly, human to AI to human, without the risk of getting it wrong
Winning back the hours that admin, drafting and research quietly steal
Whether you run a construction firm, an accountancy practice, a professional services business, an agency, or you're a sole trader who wants to move faster: the approach is the same. Start small, start personal, and let it compound.
Curious where you stand?
Take the free two-minute AI Readiness Score. It'll show you the three places AI would help you first. No jargon, no sales call.
If you'd like to go a little further after that, there are three easy ways in:
Your Fit Call — £85(credited in full if you decide to go further)Twenty minutes with me. No deck, no pitch. Just a straight read on where AI would pay off fastest for you, and the one first move worth making.
The Amplifier — £79A working guide with thirty-plus real prompts that turn AI into something you actually use every day. Most people feel the time come back on a real task the same day they open it.
Your Strategy Call — £ 160Sixty minutes, AI mapped to your exact business. You leave with three workflows live and a costed plan you can act on straight away.
And when you're ready to build something that keeps compounding, I work with a handful of businesses on an ongoing basis, embedding AI across the whole operation month after month, so the advantage keeps building long after the first win.
Take the free score, see where you stand, and then let's begin. Learn more at everyoneusesai.com.
