Unlocking growth: Advanced marketing tactics for the non-marketer

Running a growing business should not feel like constant firefighting. When everything depends on you, it becomes difficult to step back, think clearly and focus on what truly drives progress. I help owner led businesses move from reactive survival mode to intentional, structured growth, delivering clarity, focus and measurable results. I support business owners to define a clear strategy, systemise and automate core processes and optimise digital marketing, helping transform heavy workloads into well structured, scalable businesses. With over 20 years’ experience in senior roles across brand, product and business development for global organisations across the EMEA region, I bring practical, real world commercial insight to the everyday challenges faced by growing businesses. Having lived and worked across Europe for the past 25 years, including Spain, the Netherlands and the UK, I offer a broad commercial perspective shaped by different markets, cultures and ways of working. I am passionate about helping business owners realise their potential and build companies that are not only successful, but sustainable and fulfilling. The best way to connect with me is on LinkedIn or directly to my email address susana@bbcs.ie