Turning browsers into buyers: Practical marketing that converts

Explore how to attract the right customers and turn interest into sales – online, in pop-ups and on the high street.

This insightful webinar will tell you how to make your business easier to find, understand and trust, and how to spot the small gaps in your customer journey that may be costing you sales.

Topics covered in this session

• Why being found is only the start, and how clear messaging helps customers understand why they should choose you

• How to build trust and reduce friction across websites, shops, pop-ups and social media

• Practical ways to follow up after interest or purchase, so one sale can become repeat business, reviews and recommendations

About the speaker

Steph Briggs MCIM is a marketing consultant and retail strategist who helps small businesses, independent retailers and e-commerce brands turn visibility into sales.

With over 20 years' commercial experience across retail, e-commerce, content and communications, Steph brings a practical, commercially grounded approach to marketing.

She has built and grown her own award-winning independent retail and e-commerce business, worked across Shopify, SEO, content strategy and customer journeys, and now supports founder-led businesses across the UK through Steph Briggs Marketing.

Known for her straight-talking but supportive style, Steph helps business owners to clarify their message and create marketing that works in real life, online, in pop-ups and on the high street.

If you have any questions you'd like Steph to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

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