The rise of social proof: How to use it to grow trust and sales

Today's customers trust people more than brands and what they see online shapes every buying decision.

Whether it's a review, testimonial or a social post, authentic customer feedback has become one of the most powerful marketing tools for small businesses.

Join this free Tech Hub webinar to explore how to use social proof to attract new customers and boost both loyalty and credibility.

Learn practical ways to collect, manage and share reviews, testimonials and user-generated content (UGC) that tell your brand's story and build lasting trust.

Whether you're a small business owner, marketer or social media manager, this session will help you build credibility, strengthen relationships and turn customer voices into a powerful driver of growth.

What you'll learn

• The power of social proof: Why reviews and testimonials matter more than ever

• Collecting feedback the right way: Simple, ethical and effective methods to gather customer insights

• Turning words into growth: How to use social proof across your website, emails and social media

• Building trust through transparency: Managing negative feedback and responding with confidence

Who should attend

• Small business owners looking to increase sales through customer trust and enhance their online reputation

• Marketers and social media managers seeking authentic content

About the speaker

Filiz Taylan Yuzak is the founder of Vibrant Content and a creative consultant. As an award-winning content writer with 14 years of experience, she helps small business owners become more visible online, through content and social media marketing.

Filiz has trained over 400 people with Grow Your Brand With LinkedIn webinars. She's a board director responsible for Marketing for Party Kit Network, a social enterprise. She's also an adviser for Enterprise Nation and a mentor for Digital Boost.

How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

About Tech Hub

A collaboration between Google and Sage and built by Enterprise Nation, Tech Hub offers an accessible solution to support small businesses to adopt the technology they need to run and grow their ventures.