Why generic marketing is dead

Marketing isn't dead. But the way many businesses are doing it? That's changing fast.

Because social media was never really about social media… it's always been about people.

This session led by marketer Emma Watson explores why old-style marketing no longer works, how buying behaviour has changed and how businesses can use audience understanding, story and authenticity to create stronger connections online.

It's ideal for business owners who want their marketing to actually connect, build trust and generate results.

Topics covered in this session

• Why audiences are tuning out generic content

• How businesses are accidentally posting to themselves instead of their audience

• Why connection now matters more than perfection

• How audience psychology is reshaping modern marketing

About the speaker

Emma is the founder of Specky & Ginge, an award-winning social media marketing agency built on the belief that businesses need more than generic posts, stock images and recycled captions to stand out from all the online noise.

With over 30 years' experience in TV, radio, storytelling and audience engagement, Emma created a business 15 years ago that does marketing differently.

Specky & Ginge is centred around honesty, humour and helping businesses communicate in a way that feels human, authentic and relevant to the people they want to reach.

Emma works with small businesses, SMEs and entrepreneurs to move away from tick-box marketing and create content that reflects who they really are, what they stand for and why their audience should care.

If you have any questions you'd like Emma to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

About Enterprise Nation

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