Why generic marketing is dead

Price:	FREE
Date:	Fri 19th Jun 2026
Time:	11:00 - 11:30

Marketing isn't dead. But the way many businesses are doing it? That's changing fast.

Because social media was never really about social media… it's always been about people.

This session led by marketer Emma Watson explores why old-style marketing no longer works, how buying behaviour has changed and how businesses can use audience understanding, story and authenticity to create stronger connections online.

It's ideal for business owners who want their marketing to actually connect, build trust and generate results.

Topics covered in this session

Why audiences are tuning out generic content

How businesses are accidentally posting to themselves instead of their audience

Why connection now matters more than perfection

How audience psychology is reshaping modern marketing

About the speaker

Emma is the founder of Specky & Ginge, an award-winning social media marketing agency built on the belief that businesses need more than generic posts, stock images and recycled captions to stand out from all the online noise.

With over 30 years' experience in TV, radio, storytelling and audience engagement, Emma created a business 15 years ago that does marketing differently.

Specky & Ginge is centred around honesty, humour and helping businesses communicate in a way that feels human, authentic and relevant to the people they want to reach.

Emma works with small businesses, SMEs and entrepreneurs to move away from tick-box marketing and create content that reflects who they really are, what they stand for and why their audience should care.

If you have any questions you'd like Emma to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.

Emma Watson

Specky & Ginge Ltd are the Social Media Agency That Turns Scrolls into Sales! We don’t just manage social media – we transform it into your most powerful growth engine. Our clients are seeing their enquiries more than double from the work we do in the first 3 months! We solve your problem: time poor, a lack of understanding, no consistency, no plan, no leads or not knowing what your message is or who your audience is. As the UK Social Media Marketing Agency of the Year 2025/26, we specialise in creating award-winning strategies that cut through the noise, capture attention, and drive real business results. Whether you're a bold startup or an established brand ready to scale, we bring the creative firepower, data-driven insights, and platform expertise to turn engagement into revenue. 💥 What We Do Differently: Strategic Brilliance – Every post, reel, and campaign is backed by smart thinking, proven performance, and a deep understanding of your audience. Creativity That Converts – We’re not just “pretty pictures”. Our content is designed to stop thumbs and start conversations that lead to conversions. Platform-Specific Excellence – From TikTok trends to LinkedIn leads, we tailor content to each platform's strengths to maximise your impact. We rank in the top 1% in our LinkedIn SSI report, so we know our stuff! Results You Can See: We focus on metrics that matter – traffic, leads, sales, brand visibility and we deliver. Working in 3 flexible ways: The DIY, The Do It With You and The Do It For You. Which DO are you? ✨ Why Clients Choose Specky & Ginge: We’re big enough to scale, small enough to care. We act as a true extension of your team – proactive, passionate, and always pushing for more. We don’t believe in fluff. We believe in results. If you’re ready to stop guessing and start growing, Specky & Ginge is your unfair advantage on social.

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