Why AI won't write your business book (and what to do instead)

Everywhere you look, there are AI tools that promise to write your book for you. The appeal is obvious.

When you're busy, and not a professional writer, the idea of cutting potentially 12 months of writing down to a few weekends sounds genuinely useful.

The problem is that the book AI produces is rarely the book your business actually needs.

Publishers, editors, journalists and serious readers can spot AI-generated writing within a paragraph. And more and more ordinary readers can too.

Just as importantly, the parts of writing a book that AI can't do are the parts that determine whether the finished book opens doors, attracts the right clients and builds the authority you wrote it for in the first place.

In this session, Taryn Johnston explains what AI is genuinely useful for when writing a business book, what it can't do regardless of how sophisticated the tools become, and how to use it sensibly without compromising the book itself.

Topics covered in this session

• Why the industry and readers can easily recognise AI-generated writing, and why this matters more than most authors realise

• How to use AI helpfully for the parts of writing a book where it genuinely saves time – without compromising the work

• What separates a book that does real work for your business from one that simply exists, and why the difference is almost entirely about voice and judgement

About the speaker

Taryn is an award-winning independent publisher and book writing partner based in Lincoln. She runs FCM Publishing for non-fiction, business and self-help, alongside Chronos Publishing for autobiographies and novels.

She works with founders, executives and business owners on writing books that build their authority and grow their businesses, and is one of the few publishers willing to talk openly about what AI is actually doing to the industry.

If you have any questions you'd like Taryn to answer during the webinar, please send them to events@enterprisenation.com.

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