What big brands know about marketing that SMEs don't

The Big Brand Blueprint

Price:	FREE
Date:	Mon 8th Jun 2026
Time:	11:00 - 11:30

You're doing the marketing. Posting, emailing, running campaigns, showing up on social. So why does it still feel like nothing is quite sticking?

For most small businesses, the problem is that the foundation underneath all that activity was never built.

Big brands don't just spend more. They operate from a level of clarity about who they're for, what they stand for and how everything connects that most small businesses skip entirely in the rush to get to the doing.

In this session, Chris Willman distils 20 years of senior marketing experience inside global technology companies into a practical framework any founder can apply, without the agencies, the staff or the spending.

Topics covered in this session

Why most small business marketing lacks the foundation that makes big brand marketing work
The three disciplines world-class marketing teams treat as non-negotiable
How to identify your ideal customer in a way that changes everything downstream
Why consistency beats volume and how to build it practically
A one-page foundation you can start building the same day

About the speaker

Chris has spent over two decades leading marketing inside some of the world's most recognised technology and cyber security brands, building and scaling field marketing, demand generation, brand, channel and ABM programmes across EMEA.

He is the author of The Big Brand Blueprint, a seven-part marketing framework that helps founders and small businesses think and act like big brands without needing big teams, big budgets or specialist expertise; and The Entrepreneurs Marketing Manual, a tactical and hands-on book focused on optimising marketing execution.

If you have any questions you'd like Chris to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

About Enterprise Nation

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Chris Willman

The Big Brand Blueprint

Chris Willman has spent over 20 years leading marketing inside some of the world's most recognised technology brands - building and scaling field marketing, demand generation, brand, channel and ABM programmes across EMEA. He's operated at the level where marketing decisions involve real money, real accountability, and real consequences. That experience taught him something most marketing advice ignores: the difference between marketing that works and marketing that wastes money is rarely creativity, budget or effort. It's structure. Most small businesses are handed tactics when what they actually need is a foundation. Chris has made it his mission to change that. He translates the thinking behind world-class marketing - the kind that drives serious growth inside serious organisations - into practical frameworks that founders and smaller teams can actually use. No jargon. No hype. No shortcuts that quietly don't work. Just clear, structured thinking made usable at any scale. He is the author of The Big Brand Blueprint, a seven-part marketing framework helping startups and small businesses think and act like big brands without needing big teams, big budgets or specialist expertise. Readers describe it as "the only marketing book that gives you a complete system" and "finally a marketing book that gives you the thinking, not just the to-do list." He also writes The Entrepreneurs Marketing Manual, a tactical companion for founders focused on day-to-day execution. Chris works with founders and small business owners who are done with random acts of marketing and want something that actually compounds.

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