Turning an AI-coded idea into a product customers pay for

AI coding tools have made it easier than ever to build a product. But building a prototype and building a business are two very different things.

In this session, we'll explore why most vibe-coded apps fail to generate revenue and the four validation stages every founder needs to master before they write another line of code.

You'll walk away with a practical framework to test whether your idea actually solves a problem people will pay for.

Topics covered in this session

• Distinguish between four critical validation stages: Learn the difference between "people like your idea" and "people will pay for your idea," and why skipping any stage costs you months of wasted development
• Build less, listen more: Discover how to balance building with customer discovery, and why feature creep is often just procrastination dressed up as productivity
• Recognise the real signals of product-market fit: Identify the three signals that tell you you're heading in the right direction (spoiler: compliments aren't one of them)

About the speaker

Gail Cook is a founder and fractional CMO with over 30 years of commercial marketing experience across enterprises, including Ordnance Survey, Glen Dimplex, and Garmin.

She's built over 14 products using AI and no-code tools, learnt hard lessons about validation and customer discovery, and now helps non-technical founders bring ideas to life through vibe coding without losing sight of product-market fit.

She's an FCIM Fellow, Deloitte hackathon winner, and founder of KAIlie Tech Ltd.

If you have any questions you'd like Gail to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

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