Storytelling and why it matters in business | Lunch and Learn

. WHO AM I? I started my first business with £30 in my pocket and a fierce refusal to give up. That grit took me to China in the 1980s, where I spent three decades working with major corporations and learning how to navigate cultures, relationships, and change. I know what it takes to build something from scratch and keep going when most people would stop. Now I help founders find that same clarity and courage — to build the business only they can create. Outside of work, you’ll find me with a camera in hand or dancing Argentine tango, because curiosity and movement keep me alive to the world. I took everything I’d learned and trained as a certified coach with The Coaching Academy, choosing a profession that helps people break through doubt, fear, and the old story of “not being good enough.” Good enough in whose opinion? My work is about helping founders rewrite that story — and build from a place of truth, confidence, and possibility. WHAT DO I DO? Awaken a new generation of entrepreneurs who build with purpose, lead with courage, and shape a future worth inheriting. 'Most founders already know how to ‘run’ a business. What they’re searching for is the courage and clarity to build the business that only they can create - the one that feels true, alive, and capable of leaving a mark.' 'My work isn’t about giving you another framework or checklist. It’s about helping you become the kind of person who can hold a vision bigger than today’s problems, and build something that carries meaning, identity, and legacy.' For more information on how I started my business, happy to share this link with you. I hope you find it of interest and help as you embark upon your business journey https://www.brainzmagazine.com/post/how-a-young-entrepreneur-built-a-linens-empire-trading-with-1980s-china for further insights in what other clients have said, please see a few one liners below from Hannah Cain from the HELP TO GROW PROGRAMME 1. Beth’s mentorship gave me the strategic clarity and confidence to lead with vision and purpose. 2. Insightful, challenging, and transformative—Beth’s guidance reshaped how I approach leadership and decision-making. 3. With Beth’s mentorship, I gained the ability to cut through complexity and focus on what truly drives success. Sarah Cox of Nobel Events 1. Beth’s mentorship unlocked my true potential, transforming both my mindset and my approach to success. 2. Through Beth’s expert guidance, I gained confidence, clarity, and the skills to navigate challenges with ease. 3. Beth’s support wasn’t just insightful—it was life-changing, empowering me to grow and lead with purpose.