Start-up marketing in the age of AI | Lunch and Learn

The way people buy things has fundamentally changed.

Web traffic is down, intent is higher than ever and AI is shaping decisions before prospects even hit your site. As a start-up, you can't rely on yesterday's funnel to fuel tomorrow's growth.

That's why HubSpot created Loop Marketing, a new playbook that helps start-ups stay relevant, move faster and grow smarter. Join us to learn how to turn AI into your growth engine, not your replacement.

In this exclusive session led by Anna Gordon, we'll dive into Loop Marketing – a practical framework designed to help start-ups navigate and thrive in an AI-driven world.

You can expect fresh insights, hands-on demos and strategies you can apply to your small business right away.

Topics covered in this session

• The new state of marketing: 60% of Google searches now end with no clicks. Learn why AI referrals are reshaping the funnel and how high-intent traffic is fundamentally different.

• Loop Marketing: HubSpot's new framework designed to help you launch campaigns in days, not months, and adapt faster than the market shifts.

• The strategic changes that win, and tools to help: How to cut through the AI noise with authentic, taste-driven content, even on low budgets.

About the speaker

Anna manages the HubSpot for Startups program for UK and Ireland and partners with investors, accelerators and incubators.

She's passionate about connecting start-ups with the right knowledge, tools and network needed to scale.

Prior to HubSpot, Anna worked at Enterprise Ireland where she both advised and secured investment for Irish tech start-ups and SMBs.

About HubSpot for Startups

HubSpot is an agentic customer platform designed to help start-ups grow better. Manage contacts, power your marketing, enable your sales team and deliver exceptional service, all in one place.

Through the HubSpot for Startups programme, founders get access to scalable tools, Education and resources and up to 90% off HubSpot. Apply here

If you have any questions you'd like Anna to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.