The pitch deck mistakes that make investors lose interest

Raising investment isn't just about having a great idea – it's about presenting a compelling, credible case that gives investors confidence in your business.

In this practical workshop led by Seamus McGurgan, you'll learn how to build investor-ready documentation that stands out. Through real-world examples, anonymised pitch decks and practical frameworks, we'll explore what makes investors engage with an opportunity, what causes them to lose interest, and how to structure your materials to maximise your chances of securing investment.

Whether you're preparing for your first funding round or refining an existing investment proposition, you'll leave with practical techniques to strengthen your pitch deck, business plan and overall fundraising story.

Topics covered in this session

• The essential content every investor expects to see and the common omissions that can seriously weaken an investment proposition
• How to structure a pitch deck using a clear, problem-led narrative that keeps investors engaged from the first slide to the last
• How to build a credible customer persona and use a bottom-up approach to market sizing that demonstrates a realistic and compelling growth opportunity

About the speaker

Seamus is a business adviser specialising in early-stage start-ups seeking to raise their first round of capital. He has worked as an investor-readiness adviser for over 200 new start companies through incubators, enterprise offices, and economic development agencies across the UK and Ireland.

Seamus’ core interest is in helping founders build documents that investors will actually read, i.e. business plans, pitch decks, and data rooms.

If you have any questions you'd like Seamus to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

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