The LinkedIn Roast: Brutally honest profile fixes that attract clients

Hi, I'm Jen. The LinkedIn Lead Jen 😉 I'm an award-winning LinkedIn strategist, mentor and super connector, and I help experienced experts become known and recognised for what they know. You've probably spent years becoming bloody brilliant at what you do. You've built experience, knowledge, credibility and a network. But here's the thing... Your expertise may have outgrown your visibility. Your LinkedIn might still read more like an online CV than a reflection of the expert you actually are.  Or perhaps you've tried posting, connecting and “doing LinkedIn” but it all feels a bit messy, inconsistent or, frankly like hard work. And maybe you've been told the answer is to post more, build your personal brand, grow your audience or send loads of DMs. I don't believe you need to become louder, more salesy or a full-time content creator to make LinkedIn work. I believe you need to make your expertise easier to find, understand and remember and then build relationships with the right people. That's where I come in. BE SEEN I'll help you position your expertise so people quickly understand what you're brilliant at and what you want to be known for. BE CONNECTED I'll help you build a network of the right people and develop genuine relationships without awkward cold outreach, spammy DMs or networking yourself into the ground. CREATE OPPORTUNITIES I'll help you turn your visibility, reputation and relationships into what's next. For business owners and independent experts, that might mean clients, referrals, collaborations or speaking opportunities. For experienced professionals, it could mean speaking, board opportunities, consulting work, promotion or creating a path towards something of your own. I've been working with LinkedIn since 2017 and have supported 700+ women to make LinkedIn work in a way that feels natural to them. I'm also a multi award-winning LinkedIn strategist, a Pitman-accredited LinkedIn and Social Media for Business trainer, and have worked with organisations including Amazon, BT, London South Bank University, the University of Exeter and the London Chamber of Commerce. I'm naturally an introvert, so I know first-hand that visibility doesn't have to mean shouting the loudest. You don't have to become someone you're not. You don't have to perform. And you certainly don't have to spend your life glued to LinkedIn. You just need a strategy that works with your personality, energy and strengths. A little more about me... I'm a Dubliner living in Devon by the sea with my husband Mike. 🌊 Before becoming Jen the LinkedIn Lead 😉, I worked as an executive PA in London's financial sector. I became rather good at networking and building relationships eventually becoming known as the most networked PA in London and discovered LinkedIn back in 2010. A back injury eventually brought my corporate career to an unexpected end and led me to build My Super Connector. What started as helping people “do LinkedIn better” has evolved into something I care about much more deeply: Helping brilliant, experienced people stop being a best-kept secret. Because you've spent years becoming brilliant at what you do. Now it's time for the right people to know it.