The IP toolkit for start-ups | Lunch and Learn

Got a business idea, product or brand you want to protect?

This Lunch and Learn with Barbara Bouffard is designed to help you understand the basics of intellectual property (IP) and make smart decisions early, without wasting time or money on the wrong type of protection.

Topics covered in this session

• The different forms of protection: Patents (for inventions), trademarks (for brand identity), registered designs (for product appearance) and copyright (for original works).

• Is your invention unique? Why a worldwide patent search is your most cost-effective insurance policy. Most inventors lose money by filing for things that already exist.

• The strategic value of "Patent Pending": How "Patent Pending" status can help discourage copycats and show investors you're serious before your final protection is even granted.

• Commercialising: Different ways to generate a return from your innovation, including how the licensing business model works as a commercial strategy.

About the speaker

Barbara is the co-managing director of Innovate Design, a firm she co-founded 20 years ago to support inventors in bringing their ideas to commercial reality.

With an MBA from the University of Bath and a degree in Business from Bordeaux, Barbara has spent two decades bridging the gap between creative minds and commercial success.

Her mission is to ensure every innovator has the tools to protect their ideas early, affordably and effectively.

If you have any questions you'd like Barbara to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

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