How to use TikTok Shop successfully in 2026 | Lunch and Learn

TikTok Shop is fast becoming one of the most important growth channels for product brands, but success on the platform looks very different to traditional e-commerce or online marketplaces.

In this Lunch and Learn, Carina McLeod will tell you what brands need to be thinking about to set themselves up for success on TikTok Shop in 2026.

From content creation and affiliates to ads and live shopping, this session will break down how the different parts of the TikTok Shop ecosystem work together to drive visibility and conversions.

Rather than focusing on quick wins or trends, this webinar will cover best practices for building a sustainable TikTok Shop strategy that aligns with your brand, resources and goals for growth.

This session is ideal for brands already selling on TikTok Shop, as well as those considering it as a new channel in the year ahead.

Topics covered in this session

• Creating TikTok-first content that drives discovery and conversion

• How to use affiliates and creators to scale reach and sales

• The role of ads in supporting content, affiliates and live shopping

• Where live streaming fits into a TikTok Shop growth strategy

• Common mistakes brands make when launching or scaling on the platform

About the speaker

Carina is a leading e-commerce strategist with over 20 years of experience, including seven years at Amazon and the last decade growing brands through her agency, eCommerce Nurse.

Her team of ex-Amazonians and digital experts support brands across Amazon, TikTok Shop, social commerce and D2C websites.

With deep digital knowledge, Carina helps businesses cut through complexity and make smart, scalable decisions. She brings a practical, real-world perspective to where investments in e-commerce really pay off.

If you have any questions you'd like Carina to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

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