How to use AI in your marketing without breaking GDPR

AI tools make marketing faster. But pasting customer details into the wrong one, or connecting it to the wrong system, can put you on the wrong side of GDPR.

Most small businesses now use AI somewhere in their marketing, often through free accounts and without checking where the data goes.

In this Lunch and Learn, Anna Morrish, founder of multi-award-winning agency Quibble, walks through the practical checks to make before you use an AI tool with business or customer information.

It's a plain-English session for business owners and marketers, not legal advice. You'll leave with a simple checklist you can use straight away.

Topics covered in this session

• What you should and shouldn't paste into AI tools, and why free consumer accounts carry more risk
• How to check whether a tool trains on your data, and where to switch that off
• What to check before connecting AI to your inbox, CRM or Google Drive, and why a tool should only see what it needs

About the speaker

Anna is the founder and managing director of Quibble, a multi-award-winning digital marketing agency. She has spent more than a decade in SEO and digital marketing, and today her work centres on marketing and AI.

She helps businesses understand how tools like ChatGPT and Google's AI Overviews choose which brands to recommend, and how to make sure theirs is one of them. She also helps them use AI automation to save time without losing the human touch.

Anna speaks regularly on marketing and AI, including three times at the world's biggest SEO conference and at Enterprise Nation events. Her talks are practical and jargon-free, so business owners leave with steps they can act on straight away.

If you have any questions you'd like Anna to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

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