How to squeeze the most out of PR

PR can feel overwhelming when you're starting out, but it's not only massive brands with huge teams getting media coverage.

Join Riannon Palmer for a practical beginner-friendly session on how start-ups and small businesses can start generating press coverage without a huge budget.

In this session, Riannon will break down how to start building visibility through simple, strategic PR that fits into your wider marketing efforts.

You'll learn how journalists think, how to shape your story into something media-worthy and how to start getting your business seen in the right places.

Topics covered in this session

• What PR actually is (and what it isn't): How PR helps build awareness, credibility, SEO and AI search visibility – without you having to pay for ads

• How to find your story angle: How to turn your founder journey, expertise or product into something journalists genuinely want to cover

• How to pitch journalists properly: Simple tips for writing pitches that media people actually open and respond to

• Reactive PR and newsjacking: How to tap in to trends, breaking news and cultural moments to secure quicker opportunities for coverage

• PR on a budget: Free and low-cost tools you can use to start doing PR yourself, even as an early-stage business

About the speaker

Riannon is the founder and MD of Lem-uhn, a feel-good PR agency helping purposeful start-ups grow through meaningful media coverage.

After burning out in traditional PR agencies during the pandemic, she launched Lem-uhn in 2021 to build an agency that genuinely cared about both people and purpose.

Since then, she's helped growth-stage businesses secure coverage in titles including BBC News, Stylist, HuffPost and more.

Riannon is also a LinkedIn Top Voice and has won recognition from Women in Marketing, SeedLegals and Startup Awards UK.

If you have any questions you'd like Riannon to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

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