Lunch and Learn: How to create a brand name that stands out

Language is a powerful tool and your brand name makes an immediate impression on anyone who hears it. As the most recalled element of your brand identity, your brand name will act as a vessel to carry your business forward for years to come.

In this Lunch and Learn, Ben Stanbury will guide you through practical exercises and proven approaches to help you create a brand name that is memorable and distinctive. You’ll also walk away with an essential 12-point checklist to evaluate your brand name ideas, ensuring they meet the criteria for long-term success.

Ben is a namer and brand identity designer. He is a little obsessed with words and how brand names and brand identity design can influence the perception of a business.

He is a trained graphic designer and has created brand identities for companies across the world. Ben shares his work on his website, The Identity Bureau.

Key takeaways from this session:

• Discover what makes a good (and bad) brand name – what to aim for and avoid
• Find out a 12-point criteria checklist to measure your brand name ideas against
• Learn when to choose your domain name and how to leverage top-level domain names

If you have any questions you'd like Ben to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

About Constant Contact

Constant Contact offers email and digital marketing tools that make it easy for your small business or nonprofit to get the attention and revenue it deserves. Constant Contact has joined Lunch and Learn to share its extensive marketing expertise.

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.