Lunch and Learn: How to avoid costly missteps in new markets

This session led by business consultant Isabel Li will explore the hidden risks of miscommunication, provide three simple techniques to build trust across culture and share a "cultural checklist" for entering new markets.

Topics covered in this session

• How small cultural differences in tone, timing and expectations can lead to big misunderstandings in international trade

• Practical tips to adapt your approach and communicate in a way that resonates with overseas partners and customers

• A framework you can use to avoid common mistakes and make a positive first impression in any country

About the speaker

Isabel is a London-based strategist and cross-border business adviser with over a decade of experience helping companies expand internationally with cultural fluency, stakeholder trust and long-term impact.

She's the founder of XL Consulting UK Ltd., a boutique consultancy that helps Asian businesses build trust and brand relevance in global markets, while supporting UK companies with market entry strategies and partnerships in China.

If you have any questions you'd like Isabel to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

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