I am an entrepreneur, researcher, educator and mentor with a passion for helping people build businesses that are not only commercially successful but also contribute positively to people, communities and the planet. I founded Beyond Money Education and Training CIC to explore how we can rethink the purpose of business and support entrepreneurs achieve profit with purpose, wellbeing and positive social impact.
My approach to mentoring brings together practical business experience, academic research, curiosity and a genuine interest in people. I believe that every entrepreneur has the potential to develop their own distinctive contribution, but that building a business can sometimes feel lonely, overwhelming and uncertain. Having someone alongside you who listens carefully, asks thoughtful questions and helps you see possibilities you may have overlooked can make a real difference. I understand the realities of running a business
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My work involves bringing together research, education, business support organisations and practitioners to develop approaches that help entrepreneurs think differently about success. I am particularly interested in how businesses can create value beyond financial returns and how entrepreneurs can make decisions that support their own well-being while benefiting others. I understand that an inspiring vision needs to be translated into manageable actions and a sustainable business model. I also recognise the importance of knowing when to focus, when to collaborate, when to experiment and when to step back and reflect.
My professional background combines entrepreneurship, education, research and business development. My PhD research explored prosociality in entrepreneurship, including the role of personal values, character strengths, mindfulness and learning in encouraging business owners to consider the wellbeing of others alongside commercial objectives.
I am particularly interested in supporting entrepreneurs who want to build responsible, values-led businesses, as well as those who are questioning what success means to them and how they want their enterprise to contribute to the world.
My areas of interest and experience include: business purpose, vision and values, research, innovation and evidence-informed decision-making, social enterprise, prosocial business and positive social impact, personal development, entrepreneurial confidence and resilience, reflection, mindfulness and sustainable approaches to working and developing learning programmes, mentoring approaches and educational resources. I also have an interest in women's entrepreneurship, particularly the experiences and opportunities of women aged 50 and over. I am keen to support people who may be starting a business later in life, reconsidering their professional direction or bringing years of experience into a new venture.
I see mentoring as a relationship built on trust, respect, curiosity and mutual learning. My role is not to tell you how to run your business or impose my own definition of success. Instead, I want to help you develop the clarity, confidence and judgement to make decisions that are right for you and your circumstances. I aim to create a supportive space where you can talk openly about your ambitions, challenges, uncertainties and ideas. I listen carefully, ask questions that encourage deeper thinking and help you identify the issues that matter most. Our conversations should help you identify useful next steps, while leaving you with greater understanding of your business and yourself as an entrepreneur. You may have a strong sense of purpose but be unsure how to translate it into a viable business. Alternatively, you may have an established business and be questioning its future direction, your relationship with work or the kind of impact you want to make.
I am especially interested in working with people who are open to learning, willing to reflect and keen to develop their own capabilities rather than simply looking for quick answers.
What I hope you will gain
My aim is for you to leave our mentoring conversations feeling heard, clearer about your priorities and better equipped to take your business forward. I hope to help you recognise your existing strengths, explore new possibilities and develop practical ways of addressing the challenges you face.
Above all, I want to support you to build a business that works for you: one that has a viable commercial foundation, reflects your values, makes good use of your abilities and contributes positively to the lives of others.
For me, mentoring is also about legacy: sharing knowledge, experience and insights in ways that help other people flourish. I continue to learn through my own entrepreneurial journey, and I value the opportunity to learn alongside the people I mentor.
If you are looking for a thoughtful, supportive and experienced sounding board as you develop your business, I would be delighted to explore how we might work together.
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