From kitchen table to 700 shops: The retail mistakes that nearly broke us

Sanjay Aggarwal took Spice Kitchen from a family kitchen table to over 700 UK stockists, including Selfridges and John Lewis.

In this session, he shares the real, sometimes costly mistakes made along the way – from underpriced deals with big retailers to packaging that bombed off the shelves – and what he'd do differently if starting again.

Practical, honest, and built for founders of product-based businesses looking to get retail-ready without learning everything the hard way.

Topics covered in this session

• How to protect your margins before you say yes to a big retail opportunity – and the real cost of getting it wrong
• Why packaging is your most important (and most underestimated) salesperson once your product is on a shelf
• The mindset shift that changes everything: Why wholesale is a partnership, not a discount

About the speaker

Sanjay is the founder of Spice Kitchen, which grew from a retirement project for his mum into a brand stocked in over 700 UK shops, including Selfridges and John Lewis.

He's since built The Retail Ready Academy, a course that shares everything he's learnt about taking a product-based business from passion project to a professional retail proposition.

If you have any questions you'd like Sanjay to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

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