Don't discount, communicate: Making buyers see your value

Many founders fall into the trap of discounting to win business, inadvertently devaluing their expertise and margins.

In this session, we’ll explore how to shift the conversation from price to perceived value, so you can confidently hold your rates and win clients who truly understand what you bring to the table.

Topics covered in this session

• Identifying why buyers push for discounts and how to address the root objection
• Practical scripts to pivot conversations from "how much?" to "what results?"
• Strategies for reinforcing your unique value proposition without relying on price drops

About the speaker

Alan Elston is the founder of Pitch Hero and has over 25 years of experience delivering deals worth more than £3.5 billion. He helps founders master the art of the pitch by combining decades of high-stakes deal-making expertise with modern strategic communication.

If you have any questions you'd like Alan to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

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