Designing customer experiences that drive loyalty

Customer experience is more than providing a good product or service – it is the complete experience a customer has with your business across every interaction.

In this practical session, Indira Selvaraj will explore how small business owners can intentionally shape the experience they want to deliver.

The session will look at how to understand the customer journey, identify important touchpoints, recognise gaps between the intended and actual customer experience, and make practical improvements that strengthen customer relationships.

Topics covered in this session

• Define the customer experience you want to deliver
• Map your customer journey
• Identify and bridge the gaps

About the speaker

Indira is a business mentor and leadership and management professional with experience supporting individuals and businesses with customer experience, leadership and people management.

She is the founder of Lead With Her, an initiative focused on practical, human-centred approaches to leadership and professional development.

Indira is passionate about turning management concepts into practical approaches that entrepreneurs and business owners can apply to strengthen customer relationships, improve experiences and grow their businesses.

If you have any questions you'd like Indira to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

About Enterprise Nation

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