Crowdfunding: A beginner's guide

Crowdfunding is a great way to raise finance for a business. But when done properly, it also acts as a vital marketing and awareness campaign that builds trust among your customers.

Join Lucy Kebbell, impact funding consultant and founder of The WIP, to learn how to take your first steps towards crowdfunding.

Using her first-hand experience as a founder who's crowdfunded successfully – and as someone who's taught other business owners to do it – Lucy will cover the basics and show you the difference between a successful crowdfunding campaign and one that merely wasted time.

She'll go over the common misconceptions and assumptions that limit founders, and help build your confidence to go forwards and crowdfund yourself.

Topics covered in this session

• Which businesses can crowdfund (legal structures and business models)

• Which crowdfunding platform to choose

• How much does crowdfunding cost

• The importance of community and storytelling in making crowdfunding successful

About the speaker

Following a 10-year career in luxury fashion media, and a stint freelancing as a digital marketing and social media manager, Lucy pivoted to work directly with small business in the impact space and founded The WIP.

She is a speaker, workshop facilitator and consultant who works with business organisations, local authorities and graduate services. She's also a certified business mentor with the Association of Business Mentors, and was recently certified by the Carbon Literacy Project.

Through its Friday Funding Chats Substack, Lucy's company The WIP offers free resources, an expert directory and a funding opportunities database alongside additional alternative funding resources.

Lucy also recently became a fundraising development manager for a London charity, supporting community organisations and the voluntary sector with raising funding for their activities.

If you have any questions you'd like Lucy to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

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