Creating a better business story by learning from "big brands" | Lunch and Learn

I - help founders build communications that raise investment, win backing and drive growth - working with you to shape a strategic story that engages, informs and convinces. You - have a strategic business issue to communicate, and stakeholders to influence. Together - we'll find the core narrative at the heart of your business, enabling the communications that carry and rely on it. Whether you need to sharpen a pitch deck, build an investor narrative, strengthen your brand positioning, find a clearer messaging framework, tell your sustainability story with credibility; or simply make your business story land - that's where I can help. What makes me different? Either as we go, or all in one go, we’ll grow your Business Story Architecture - my holistic strategic framework that underpins everything your business communicates into one connected, coherent and compelling story. What does that framework look like? Most founders can talk to some of these aspects; few can explain all three elements consistently and comprehensively. That's where I can help: Why You Exist: Mission to money: how purpose drives commercial value Your impact story: credible, not corporate Why You’ll Win: Your Investor proposition: from first meeting to term sheet Your Growth plan - where you're going and how: Strategy made clear Stakeholder confidence - keeping your backers confident and close How You Want To Be Known: Your Brand credentials — what makes you different, with a consistent voice Culture & values - what you stand for and why When these three pillars connect, your business sounds as strong as it actually is, inside and out - to investors, customers, partners, and your own team. How does that work in practice? Collaboratively. You know your business best; my "adviser not agency" approach builds on that - and with a grounding in Applied Psychology, I bring structured conversation, constructive challenge and relevant frameworks to develop communications you can own, deliver with conviction and evolve as you grow. What do I bring? Thirty years of blue-chip strategic communications experience, (from organisations like Barclays, Prudential, Virgin, Santander, EY, and John Lewis) - applied specifically to the startup and SME world, where clearer communication improves impact and creates additional advantage. London based. Fully remote. Happy to travel. Limited company. Professional indemnity. Completely confidential. If your business deserves to sound as strong as it actually is - let's talk.