Automate your marketing without the AI slop

AI can save you hours on marketing. But mass-produced content is easy for customers to spot and easy for search engines to ignore.

In this Lunch and Learn, Anna Morrish, founder of multi-award-winning agency Quibble, shows you how to use AI to speed up your marketing without sounding like everyone else.

Find out why generic AI content falls flat with customers and search engines, and what gets rewarded instead. Also learn how to split the work between AI and your team, so you save time without losing what makes your business worth choosing.

Topics covered in this session

• Why AI slop fails, and what search engines and AI tools reward instead: first-hand experience, real expertise and a reputation others vouch for
• Which tasks to hand to AI (research, briefs, repurposing, reporting) and which need a human (insight, opinion, stories), plus how to teach AI your tone of voice
• Why PR and brand mentions now shape what ChatGPT and other AI tools say about your business

About the speaker

Anna is the founder and managing director of Quibble, a multi-award-winning digital marketing agency. She has spent more than a decade in SEO and digital marketing, and today her work centres on marketing and AI.

She helps businesses understand how tools like ChatGPT and Google's AI Overviews choose which brands to recommend, and how to make sure theirs is one of them. She also helps them use AI automation to save time without losing the human touch.

Anna speaks regularly on marketing and AI, including three times at the world's biggest SEO conference and at Enterprise Nation events. Her talks are practical and jargon-free, so business owners leave with steps they can act on straight away.

If you have any questions you'd like Anna to answer during the webinar, please send them to events@enterprisenation.com.

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