AI and digital tools for small businesses | Lunch and Learn

Digital tools can help your business become more efficient and more productive, letting you draft marketing copy, summarise research, build presentation slides and even generate a basic website in minutes.

But with so many tools, headlines and opinions about AI, you might be unsure where to begin.

In this practical session, you'll learn how to start using AI tools in ways that genuinely save time and support your business.

You'll hear about embracing AI as a practical assistant rather than something intimidating. You'll be presented with real examples of how AI can help with everyday tasks, and how writing clearer prompts in tools like ChatGPT, Copilot and others can get you better results.

This session is suitable for anyone just starting out with AI and digital tools.

Topics covered in this session

• How to decide where to start using AI in your business

• Why now is the right time for small businesses to embrace AI and how to use it to your advantage

• How to write better prompts in tools like ChatGPT, Copilot and other AI assistants

• Practical examples of using AI for everyday business tasks, including building presentations and creating simple webpages

• The foundational digital tools you can start using immediately

About the speaker

Dr Lauren Ingram is a leading voice in AI and marketing, equipping marketers and business leaders to stay visible and thrive in the AI era.

She's led marketing programs at Meta and Amazon, spoken on the TEDx stage and is the founder of Next Big Thing, a consultancy, community and podcast helping women break into AI and emerging tech.

She was awarded an Honorary Doctorate from Arden University in 2025 for her contributions to innovation and inclusion.

If you have any questions you'd like Lauren to answer during the webinar, please send them to events@enterprisenation.com.